Vice President of Product Management

Position Overview
The Vice President of Product Management is responsible for planning, establishing, and executing the company's overall product management system. They oversee the end-to-end management process—spanning market research, requirements analysis, and product planning through to market launch and continuous optimization.
This role requires defining the product management direction by integrating corporate strategy, market demands, customer feedback, and business objectives. The VP must collaborate closely with product, R&D, design, sales, marketing, operations, and customer-facing teams to ensure the product portfolio aligns with corporate strategy while continuously enhancing product competitiveness, market performance, and commercial value.
II. Key Responsibilities
1. Product Management Strategy
Formulate the company's overall product management strategy and long-term product development direction.
Determine key product areas and development priorities based on corporate strategy.
Establish a unified product management framework, processes, and operational standards.
Evaluate the market performance and growth potential of the product portfolio.
Regularly report on product strategy and execution status to the CEO and senior management team.
2. Product Planning and Roadmap
Develop the company's product plans and product roadmaps.
Determine product priorities based on market demand, customer feedback, and business objectives.
Manage the product lifecycle, including planning, development, launch, optimization, and retirement.
Coordinate resources and development directions across different products.
Ensure product roadmaps align with the company's annual business objectives.
3. Market and Customer Needs Analysis
Continuously research industry trends, market shifts, and the competitive landscape.
Analyze target customer needs and usage scenarios.
Gather and evaluate customer feedback, market data, and input from the sales team.
Identify new product opportunities and potential areas for growth.
Translate market and customer insights into the basis for product planning.
4. Product Development Coordination
Collaborate with R&D, engineering, design, and technical teams to drive product development.
Ensure accurate communication of product requirements and business objectives.
Oversee the progress and delivery of key product projects.
Coordinate resource allocation and priority management during product development.
Drive product completion in accordance with established timelines, quality standards, and business goals.
5. Product Commercialization
Formulate product launch and commercialization plans.
Collaborate with sales and marketing teams to drive product market promotion.
Support product pricing, market positioning, and business model design.
Analyze product sales performance and market acceptance. Continuously adjust product strategies based on business performance.
6. Product Performance Management
Establish product performance metrics and evaluation systems.
Track product revenue, customer growth, usage, and market performance.
Analyze product profitability and return on investment (ROI).
Periodically evaluate the business value of the product portfolio.
Formulate optimization, adjustment, or phase-out plans for underperforming products.
7. Cross-functional Collaboration
Establish effective collaboration mechanisms with sales, marketing, operations, customer service, finance, and R&D teams.
Ensure departmental alignment on product goals and priorities.
Drive the smooth implementation of cross-functional product projects.
Resolve coordination issues during product development and commercialization.
Establish efficient mechanisms for product information communication.
8. Product Team Management
Oversee the organizational development and daily management of the product management team.
Define team goals, work standards, and performance requirements.
Develop product managers and senior product management talent.
Establish career development and talent cultivation systems for product managers.
Drive the enhancement of the product team's professional capabilities and business acumen.
9. Product Innovation and Continuous Improvement
Monitor industry innovations and emerging market opportunities.
Drive continuous product iteration and feature optimization.
Assess the impact of new technologies and business models on product development.
Establish mechanisms for product innovation and user feedback.
Enhance product competitiveness and customer value through continuous improvement.
III. Qualifications
Education
Bachelor’s degree or higher in Business Administration, Product Management, Marketing, Economics, Engineering, or a related field.
MBA or advanced management education preferred.
Work Experience
Extensive experience in product management, product strategy, product operations, or related fields.
Experience in senior product management or corporate management roles.
Experience managing the full product lifecycle.
Experience leading cross-functional teams and managing large-scale product projects.
Experience managing multiple product lines or complex product portfolios preferred.

Work arrangement
Yes