Founder's Office (Healthcare & Sales)

Cosma Fertility is India's first non-hormonal, technology-led fertility care brand. We are backed by IIT Bombay research and CDSCO-approved. We have been recognised in Forbes India, won the National Startup Award, and were a Prix Galien India Top 3 nominee. Our flagship device, FertiGen, is changing how India thinks about fertility care.
1 in 6 Indian couples face infertility today. Most current solutions are hormonal, invasive, expensive and emotionally punishing. We are building a full-stack, non-hormonal, patient-first alternative.
The Role
This is a high-ownership role in our Founder's Office. You will work directly with the founders to turn strategy into revenue: building and running Cosma's doctor, clinic and sales engine on the ground, managing the lead pipeline from first enquiry to sale, and keeping sales, marketing, operations, tele-calling and vendors moving in the same direction.
This is not a "brief and delegate" role. You will build systems, walk into clinics, close partnerships, run reviews and own outcomes. You will sit next to the founders and help shape the organisation as we scale from 5 to 30 people.
What You'll Own
Sales team management: Lead and manage our sales team (in-house, field and tele-sales executives). Set daily, weekly and monthly targets, review performance, coach through call listening and ride-alongs, run daily huddles and weekly reviews, and build a culture of accountability.
Lead management: Own the lead journey end to end: capture from every source, source tagging and de-duplication, CRM hygiene, lead scoring (hot, warm, cold), speed-to-lead, tele-calling follow-up, and clean handoff to doctors and sales. Make sure no lead leaks.
Channel expansion: Labs, pharmacies, corporate (B2B2C), camps and on-ground activations. Test, measure and shift effort weekly to what converts.
Targets and reviews: Track targets against actuals, run weekly business reviews, and report on connectivity, booking rate, conversion, refill rate and CAC.
Founders' priority projects: Run cross-functional initiatives across sales, marketing, product, operations and finance. Build dashboards and reports, and act as the founders' extra pair of hands.
Performance marketing across Google, Meta and emerging channels
Content strategy: SEO, patient education and myth-busting
Website conversion and the D2C funnel, end to end
Who You Are
Minimum 3-4 years of experience in healthcare sales or business development: hospitals, fertility or diagnostics, pharma, medical devices, health-tech or wellness
Hands-on lead management experience: you have worked with CRMs (such as HubSpot, Zoho or Salesforce), tracked leads from source to sale, and improved lead response time and conversion
A proven sales track record: you have carried a target, worked with doctors, clinics or channel partners, and closed deals yourself
Experience leading or coordinating inside sales or tele-calling team (a plus if you have managed one)
Comfort with numbers: conversion funnels, targets vs actuals, and the CAC, booking and conversion levers
Comfortable with fertility and women's health as a category: you find the mission energising, not awkward
Ownership mindset, high tolerance for ambiguity, and a bias for action: you ship at 70% and iterate
Willingness to travel and meet doctors, clinics and partners in person
What We Offer
Compensation of ₹10-15 LPA depending on experience, plus ESOPs
Direct reporting to the founders, with no middle layer
A pathway to Head of D2C / VP Growth in 12-18 months
The chance to build the leading brand in an underserved, high-impact category

Work arrangement
No