Media Effectiveness Lead

Role/ Team overview
Sky Media is the advertising sales arm of Sky, offering businesses of all shapes and sizes an exciting array of opportunities on TV, online and on the go. Reaching over 95% of the UK population, Sky Media represents all of Sky’s channels and sites including Sky Sports, Sky News, Sky One, Sky Cinema, Sky Arts, Sky Atlantic and Sky Witness. Sky Media also sells on behalf of a range of
renowned broadcasters and channels including Channel 5, Discovery, National Geographic, MTV, FOX, Nickelodeon and Comedy Central.
As Media Effectiveness Lead, you will sit at the center of how Sky makes its media investment decisions, balancing insight and strategic thinking to shape where and how we invest.
Reporting into the Head of Media Effectiveness, you will act as the central coordination point for media investment decisions, bringing together inputs from across econometrics, testing, digital performance, media planning, marketing strategy and agency partners into a single, coherent view.
You will be responsible for translating complex, and often conflicting, evidence into clear, commercially grounded recommendations - balancing data, context and real-world constraints to drive better decisions.
Within the newly established Media Effectiveness team, this role is critical in improving the speed, clarity and confidence of media decision-making across Sky, ensuring that learning is consistently applied to where and how we invest.
What you’ll do :
Act as the central coordination point for media investment decisions, owning annual, quarterly and in-year planning by integrating all relevant inputs into a single, coherent view and developing clear, commercially grounded recommendations
Balance insight with strategic thinking, combining data-driven inputs with commercial judgement to define clear investment choices, trade-offs and priorities
Drive the transformation of Media Effectiveness processes and operating model, embedding a more integrated, collaborative approach across Marketing, Media Planning, Marketing Strategy, Measurement, Econometrics, Digital and Publicis
Own the annual and quarterly cross-portfolio budget allocation process, bringing together inputs such as econometric optimisation, digital performance opportunities, test & learn outcomes, strategic priorities and media planning & investment considerations to form a single recommendation on budget allocation and investment decisions
Turn Media Effectiveness outputs into clear, actionable guidance for Media and Marketing Strategy teams, ensuring insight consistently informs campaign design and planning
Own the executive narrative and application of learning, translating complex inputs into decision-ready outputs, driving alignment across Marketing, Planning and Publicis and embedding learning into planning, optimisation and longer-term strategy
Essential Criteria :
Strong experience in media strategy, planning or effectiveness roles, with a clear understanding of how different evidence sources (e.g. econometrics, testing, digital performance) inform investment decisions
Proven ability to synthesise multiple inputs into clear, commercially grounded recommendations, balancing evidence, risk and real-world constraints
Experience influencing senior stakeholders and facilitating alignment across complex, cross-functional environments
Proven ability to drive change and improve ways of working, embedding more integrated and effective processes across teams
Strong communication skills, with the ability to distil complex topics into clear, decision-ready narratives
Proven experience leading and developing teams, with the ability to build an ambitious, high-performing and inclusive culture
Desirable skills and experience:
Experience working with econometric modelling, experimentation or advanced measurement frameworks, and understanding how different methodologies complement each other
Experience operating within or alongside media strategy, transformation or effectiveness functions
Strong understanding of media investment planning cycles (weekly trading, quarterly planning, annual budgeting)
Experience working with media agencies and large-scale marketing operations, including translating decisions into activation
Benefits and perks :
There's one thing people can't stop talking about when it comes to life at Sky: the perks.
Free Sky TV or NOW package, including Sky Sports and Sky Cinema
Pension package with up to 9% employer contribution
Private healthcare with mental health support
Aviva Digital GP and dental insurance
Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect
Sharesave and Tech schemes
A range of Sky VIP rewards and experiences
How you’ll work :
At Sky, we want to be a community that thrives by being together. Flexible working remains a key part of that. We want our people to have the best of both worlds – time working at home, as well as time in the office.
The hybrid working expectations for this role are 3 days in the office per week.
Your office base :
Our Sky Group HQ. Equipped with state-of-the-art technology and workspaces, there’s plenty of space to see your big ideas come to life. Here you’ll find 13 subsidised restaurants and cafes. You can re-energise at our gym, catch the latest films at our cinema, get your car washed and even get pampered at our beauty salon.
Our Osterley Campus is just a 10-minute walk from Syon Lane train
station, or you can get one of our free shuttle buses from Osterley,
Gunnersbury and Ealing Broadway stations. Plus, there’s free onsite
parking available for cars, motorbikes and bicycles.
Inclusion :
Our people make Sky what it is. That’s why we’re committed to being an inclusive employer, where everyone can be themselves, have their voice heard, and do their best work for our customers. It's an important part of being a fair and responsible business. We're a Disability Confident Accredited Employer and are committed to providing a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need as early as you can.
Top Tips :
To find out more about the team and opportunity, and to support you in the application process, we encourage reaching out to the Hiring Manager for a conversation about the role before applying.
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Explore Sky Learn for a range of online courses, learning and toolkits to support you in your career development and build future skills.
Who we are :
We’re Sky, a leading media and entertainment company who connect millions with entertainment, sports, news and arts through innovative products and services. Working with us means you’ll be bringing the joy of a better experience to more people, every day. All so we can do better and deliver
better for our customers, colleagues and society.
We’re an equal opportunity employer and value diversity at our company.
We're a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you
where appropriate. Please flag any adjustments you need as early as you can.
Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.
To be eligible for this role you are required to have the appropriate right to work in the UK. Please be aware Sky does not offer sponsorship for this position.