Senior Sales Manager

SUMMARY
To ensure that budgeted occupancy and revenue
targets for the hotel are met or exceeded. This will be done by managing key
customer relationships, managing a team of motivated sales people and ensuring
that remote offices and channels are aligned with the hotel’s objectives.
KEY ACTIVITIES
Business Generation
To develop a plan by customer, industry segment, room type and geography
to achieve targeted performance on occupancy, ARR and RevPar.
To closely monitor competition activity and strategy and modify actions
accordingly.
Strategic deals with tour operators and business partners to increase
market share
Effective implementation of sales plan and incorporate new strategies
based on demand cycles.
Relationship
Management
Regular sales visits to assigned accounts to strengthen relationships
Conduct Site Inspections.
Presentation on new product or new offers.
Hosting of meals for decision makers and Influencers of decision.
Hosting of educational and familiarization trips.
Regular Communication with Japanese Foreign Tour Operators through email
and tele-calling.
New Business
Development
Plan and Target to achieve
profitable “New Business” from Existing portfolio
Shifting profitable business from relevant competition set.
Budgeting , Planning ,
Data Analysis and MIS
Ensures organizational policies and procedures are implemented.
Implements and monitors the plan for rooms and F&B by reviewing key
performance indicators.
Oversees the electronic channels for the hotel, to ensure that occupancy
and ARR are maximized.
Analyses trends and data to develop selling strategies to cope with
changing needs.
Maintains professional and close contact with customers, guests and
competition to earn goodwill and incorporate recommended changes in services
and amenities.
Prepares the annual budget for the hotel and updates at least quarterly.
Constantly liaises with remote sales offices to maximize opportunities
in all geographies.
Responsible for Banquet Sales and Revenue Management of the unit.
To maintain key and potential customer database for communication and
mailing
Training and
Development
Train and develop the sales force for effective selling.
Coaching and guidance of sales team on organizational effectiveness.
Regular review of performance of the sales team, identification of
strengths and areas of improvement and providing guidance for improvement.
Strategic Management
Research and develop appropriate product positioning to encompass
changing market trends.
Develop strategic and tactical plans for leisure business and ensure
implementation.
Propose and recommend pricing strategy to cope with changing market.
Administration
Set up sales processes and ensure implementation.
Propose , develop and implement communication pieces for the trade in
coordination with marketing.
Ensure recovery of dues in difficult cases in coordination with Finance
KEY SKILLS
Relevant experience in hospitality sales
Sharp analytical mind, with good attention to detail.
Ability to multi-task on issues.
Ability to work independently and on own initiative.
Professional approach and demeanor.
Good organizational, communication, interpersonal and team skills.
Good leadership skills to lead an effective sales force
Strong strategic skills to analyse mid range to long term effects of
action and strategies.
Excellent written and verbal communication skills.
Fluency in English
Excellent office automation and computing skills
Excellent presentation skills.

Employment type
Executive

Work arrangement
No