Sr. Brand Manager

Head of Brand – 8-Figure DTC Haircare Brand (US focused)
Location: Remote, EU hours + flexibility
Reports to: CEO & COO
Engagement: Full-time
Compensation: up to $8k a month
The role in one sentence
You'll build the brand around a creator-led growth engine that already works, and you'll make a big part of the work yourself.
The Opportunity
We're partnering with an 8-figure DTC haircare brand built through creator marketing. The product sells and the acquisition engine works. What's missing is a clear identity, strong creative direction, and one consistent way the brand looks and sounds everywhere.
That's what you'll own. And this isn't a strategy-only role: you'll set the direction and get hands-on with design, copy, shooting, and editing yourself.
What you'll do
Define the brand identity: visual direction, typography, color, tone of voice, and a practical brand playbook.
Lead creative direction across creator content, paid ads, packaging, campaigns, and product launches.
Create the work yourself when needed: design assets, write copy, shoot, and edit.
Set the strategy and creative standard for Instagram and TikTok.
Connect brand and performance, so strong creative also drives results.
Your team
You'll lead a dedicated Social & Community Manager: you set the direction, they handle the day-to-day, and you jump in where needed. You'll also direct freelance designers and editors. As the function grows, you'll build the creative team around you.
Is this you?
You're a creative maker first. You set the direction, then open Figma, write the copy, pick up a camera, or edit it yourself.
You have a strong portfolio showing both brand thinking and real execution.
You've built a brand system from an incomplete starting point.
You understand how creator content, organic social, and paid creative work together.
Ideally, you come from high-growth DTC, beauty, wellness, or e-commerce, with experience in the US market.
This is probably not for you if you haven't designed, shot, or edited anything yourself in recent years, or if you're looking for a large team and a finished playbook.
What's in it for you
A brand that already sells. You're not fixing a broken product. You're building the brand around one people already love.
Real ownership. You define what the brand becomes, reporting directly to the CEO & COO.
Build your own team. Start hands-on and grow the creative function around you.
Fully remote, in a small team with few layers between idea and live.
Interested? Reach out via DM or mail to niels@nordrecruitment.com.

Work arrangement
Yes