Digital Marketing Associate (CRM & Growth Marketing) - WFO

Job Title: Digital Marketing Associate (CRM & Growth Marketing)
Company: BrightCHAMPS
Location: HSR Layout, Bengaluru
Work Mode: Work From Office
Experience: Freshers – 1 year
Employment Type: Full-time
About BrightCHAMPS
BrightCHAMPS is a global EdTech company focused on helping children develop essential future-ready skills through technology-driven learning experiences. We aim to empower the next generation with skills that prepare them for the future.
About the Role
We are looking for a motivated and curious Digital Marketing Associate who is passionate about digital marketing, customer engagement and data-driven growth.
This role is ideal for fresh graduates or candidates with up to one year of experience who want to build a career in digital marketing, CRM, lifecycle marketing and marketing automation.
You will work closely with the marketing and growth teams to execute digital campaigns, understand customer behaviour, analyse campaign performance and explore ways to improve user engagement and retention.
Key Responsibilities
• Digital Campaign Execution: Assist in planning and executing digital marketing campaigns across multiple channels to improve customer engagement and conversions.
• CRM & Customer Engagement: Support customer communication campaigns through Email, WhatsApp, SMS and push notifications.
• Campaign Automation: Learn to build and manage automated customer journeys using CRM and marketing automation platforms such as MoEngage.
• Content & Communication: Assist in creating engaging campaign copy, subject lines, calls to action and promotional messaging.
• Campaign Analytics: Track and analyse campaign metrics such as open rates, click-through rates, conversions and engagement.
• Customer Segmentation: Help segment audiences based on user behaviour, engagement levels and lifecycle stages.
• Campaign Optimization: Support A/B testing of campaign messages, creatives and delivery timings to improve performance.
• Market Research: Research digital marketing trends, competitor campaigns and new opportunities to improve customer engagement.
• Cross-functional Collaboration: Work with marketing, design, product and business teams to execute campaigns effectively.
Required Skills & Qualifications
• Bachelor's degree in Marketing, Business Administration, Commerce, Communications or a related field.
• 0–1 year of experience, including internships, in digital marketing, CRM, growth marketing or related areas.
• Strong interest in digital marketing and a willingness to learn new tools and technologies.
• Basic understanding of digital marketing concepts such as SEO, social media marketing, email marketing, Google Ads or Meta Ads.
• Good written and verbal communication skills.
• Basic analytical skills and comfort working with Excel or Google Sheets.
• Attention to detail, problem-solving ability and a proactive learning mindset.
Good to Have
•Digital marketing certifications or relevant projects.
• Exposure to Google Analytics, GA4, Google Ads or Meta Ads.
• Familiarity with email marketing, WhatsApp marketing or CRM platforms.
• Basic knowledge of customer segmentation, campaign metrics or marketing automation.
• Experience using tools such as MoEngage, CleverTap, HubSpot or Mailchimp.
What We Offer
• An opportunity to build a career in digital and CRM marketing.
• Hands-on exposure to real-world marketing campaigns and customer engagement strategies.
• Training and practical experience with CRM and marketing automation platforms.
• Opportunities to develop analytical, communication and campaign management skills.
• A collaborative environment with opportunities to learn and grow.
Who Should Apply?
We are looking for candidates who are curious about how digital marketing works, enjoy analysing campaign performance and are excited to learn how brands attract, engage and retain customers.

Work arrangement
No