Live opening · Posted 3 days ago
The key details from the original listing.
Live timing from JobBeeper.
Description supplied by the original job listing.
Role Description
The Lifecycle Performance Analyst / Lifecycle Performance Specialist evaluates the effectiveness of customer lifecycle strategies across acquisition, onboarding, engagement, retention, and reactivation. The role involves tracking performance metrics, analyzing customer progression between lifecycle stages, and identifying opportunities to improve conversion, retention, and customer value.
The successful candidate will collaborate with marketing, CRM, product, and customer experience teams to assess campaigns and lifecycle initiatives. This position also develops dashboards, investigates performance variances, and recommends improvements based on customer behavior, experimentation, and business outcomes.
Qualifications
Bachelor’s degree in business, marketing, economics, statistics, data analytics, or a related field, or equivalent practical experience.
Relevant experience in lifecycle analytics, marketing performance analysis, customer analytics, or business intelligence.
Strong analytical skills, with the ability to evaluate lifecycle performance and translate findings into actionable recommendations.
Understanding of lifecycle stages, conversion funnels, cohort analysis, retention, churn, and customer lifetime value.
Ability to define performance metrics and measure customer progression across lifecycle stages.
Experience evaluating campaign effectiveness, channel performance, and incremental business impact.
Proficiency in SQL and Microsoft Excel for data extraction, validation, and analysis.
Familiarity with Power BI, Tableau, Looker, or similar visualization tools.
Experience with CRM systems, customer data platforms, or marketing automation tools is an advantage.
Knowledge of A/B testing, statistical analysis, and attribution limitations.
Strong attention to detail and commitment to data quality, customer privacy, and consistent reporting.
Clear communication skills and the ability to manage multiple analytical priorities and collaborate across teams.
Work arrangement
Yes
Recently tracked roles with full details and direct application links.