Live opening · Posted 3 days ago
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Role Description
The Retention Performance Analyst / Retention Performance Specialist evaluates the effectiveness of customer retention strategies and initiatives. The role involves monitoring retention rates, churn, repeat purchases, and renewal performance to identify trends, explain variances, and assess progress against business targets.
The successful candidate will collaborate with marketing, CRM, product, and customer experience teams to measure retention campaign results and recommend improvements. This position also develops dashboards, supports experiments, and assesses whether retention initiatives deliver incremental customer value and profitable outcomes.
Qualifications
Bachelor’s degree in business, marketing, economics, statistics, data analytics, or a related field, or equivalent practical experience.
Relevant experience in retention analytics, customer analytics, marketing performance analysis, or business intelligence.
Strong analytical skills, with the ability to evaluate retention performance and translate findings into actionable recommendations.
Understanding of retention rates, churn, renewal metrics, repeat purchase behavior, and customer lifetime value.
Ability to apply consistent metric definitions and compare performance across cohorts, segments, and periods.
Experience evaluating retention campaigns, incentive costs, and incremental business impact.
Proficiency in SQL and Microsoft Excel for data extraction, validation, and analysis.
Familiarity with Power BI, Tableau, Looker, or similar visualization tools.
Experience with CRM systems, customer data platforms, or marketing automation tools is an advantage.
Knowledge of A/B testing, statistical analysis, and methods for accounting for seasonality and selection bias.
Strong attention to detail and commitment to data quality, customer privacy, and accurate reporting.
Clear communication skills and the ability to manage multiple analytical priorities and collaborate across teams.
Work arrangement
Yes
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