Product Manager

Company Description PYAAS is a DPIIT-recognized, FSSAI-licensed dairy startup that connects urban families directly with verified milk producers in Uttar Pradesh. The company builds full traceability into every pack, using QR codes to show the source farms, test results, and key quality metrics for each batch. PYAAS currently sources milk from four mapped family farms in Gonda, with more farms being onboarded through rigorous on-site verification and testing. Through its Android and iOS app and the PYAAS Digital Agent Network, local milkmen and shop owners in Lucknow deliver single-farm and family-farm milk, small-batch bilona ghee, and Parag dairy products to homes. By bridging farmers, brands, and consumers with transparent records, PYAAS creates fairer markets for producers and greater trust for buyers.
Role Description This is a full-time Product Manager role based in Noida with a hybrid work model, allowing some work-from-home flexibility. The Product Manager will own the end-to-end lifecycle of PYAAS products and digital experiences, from discovery and requirements gathering to launch, iteration, and scaling. Day-to-day responsibilities include defining product vision and roadmap, translating customer and farmer needs into clear features, and coordinating across engineering, design, operations, and marketing to deliver those features. The role involves analyzing user data and feedback, running experiments, and prioritizing a backlog that balances customer value, operational feasibility, and business goals. The Product Manager will also collaborate closely with field teams in Lucknow and partner farms to ensure the product experience reflects the realities of dairy sourcing, logistics, and neighborhood delivery.
Qualifications
Product management skills, including roadmap planning, requirements definition, and feature prioritization.
Experience with user research, data analysis, and translating customer insights into product decisions.
Ability to work cross-functionally with engineering, design, operations, and marketing teams.
Strong communication, stakeholder management, and documentation skills.
Background in consumer products, supply chain, agritech, or e-commerce is beneficial.
Familiarity with mobile app ecosystems (Android and iOS) and iterative product development practices.
Comfort working in a startup environment, including handling ambiguity and evolving priorities.
Bachelor’s degree in a relevant field (e.g., Engineering, Business, Economics) or equivalent practical experience.
Commitment to transparency, ethical sourcing, and building trust with both customers and producers.

Work arrangement
Hybrid