Paid Advertisement Manager

About Kanpeki
Kanpeki is a new-generation beauty and skincare brand being built from India for global markets.
Inspired by Japanese principles of Kaizen (continuous improvement) and Kodowari (attention to detail), we are creating a premium beauty brand designed for today's global consumer.
Kanpeki is being built across D2C, marketplaces, salons, distributors and specialty retail, with international expansion as a core part of our growth strategy.
We are looking for a Paid Ads Manager who can build our performance marketing engine from the ground up.
The Role
You will own Kanpeki's paid acquisition across platforms including Meta, Google and other relevant digital channels.
The goal isn't simply to spend an advertising budget.
Your job is to build a repeatable, scalable acquisition engine — understanding the customer, developing the right audiences and creatives, testing aggressively, analysing performance and continuously improving CAC and ROAS.
What You Will Own
Build and manage paid media strategy across Meta, Google and relevant platforms
Plan, launch and optimise acquisition campaigns
Own campaign structures, audiences, budgets, bidding and optimisation
Develop testing frameworks for creatives, audiences, offers and landing pages
Work closely with the Creative Director to translate creative concepts into performance campaigns
Analyse CAC, ROAS, CTR, CPC, CPM, CVR, AOV and LTV
Identify winning audiences, creatives and campaign structures
Manage retargeting and customer reactivation campaigns
Develop performance marketing strategies for different markets
Support marketplace advertising where required
Build regular performance reports and identify actionable insights
Manage budgets responsibly and scale campaigns based on performance
Continuously test new platforms, formats and acquisition opportunities
Help establish the tracking, attribution and reporting infrastructure required for scale
What We're Looking For
2–4 years of hands-on paid performance marketing experience
Strong experience with Meta Ads
Experience with Google Ads
Strong understanding of performance marketing metrics and attribution
Experience managing meaningful advertising budgets
Strong analytical and problem-solving skills
Ability to interpret data and make decisions quickly
Experience with D2C/e-commerce is strongly preferred
Beauty, skincare, cosmetics, FMCG or lifestyle experience is preferred, but not mandatory
You Will Thrive Here If
You are obsessed with finding what works
You enjoy testing rather than relying on assumptions
You can move between creative thinking and numbers comfortably
You take ownership of results
You are comfortable building systems from scratch
You want to work closely with founders and influence business decisions
You understand that great performance marketing starts with great creative

Work arrangement
No