Paid Media Coordinator

This is a Fully Remote Job
About Our Client:
The organization operates within the education sector, focusing on overcoming challenges related to student success and retention. It addresses gaps in educational engagement and enrollment by employing targeted marketing and communication strategies designed to support student achievement and institutional growth.
About the Opportunity:
The PAID MEDIA COORDINATOR role is responsible for managing and optimizing paid media campaigns across multiple digital platforms to drive enrollment and support marketing objectives. This position plays a critical role in analyzing campaign performance, collaborating with creative and marketing teams, and ensuring the efficient use of budgets to meet enrollment and financial goals. The coordinator's work directly impacts the organization's ability to attract and retain students.
Responsibilities:
Monitor daily campaign performance metrics and adjust strategies to optimize results
Collaborate with media buyers and lead generation partners to identify and implement campaign improvements
Work with creative teams to develop and test static and video advertising assets
Conduct A/B testing to enhance creative elements, messaging, and ad placements
Launch new campaigns adhering to budget and enrollment targets
Prepare and present performance reports with key insights and recommendations
Coordinate with internal departments to align messaging and audience targeting
Track paid media budgets and allocate resources across channels
Perform competitive research to inform program and policy development
Stay informed on industry trends and student retention strategies
Ensure compliance with all relevant policies and regulations
Follow communication protocols to maintain professionalism and customer satisfaction
Requirements:
Bachelor’s degree in marketing, business, communications, or related field preferred
Minimum of three years experience in digital marketing or advertising
Proficiency with Google Ads and Meta advertising platforms; LinkedIn and YouTube ads experience preferred
Strong analytical skills for data interpretation and actionable insights
High attention to detail and ability to multitask effectively
Preferred experience with student information systems
Excellent organizational and communication skills
Self-motivated with a strong work ethic and commitment to quality and results
Ability to anticipate needs and exercise independent judgment
Proficiency in MS Office suite and adaptability to new software
Flexibility to work outside normal hours as needed
Ability to handle sensitive information confidentially
Commitment to embodying the organization’s mission, vision, purpose, and values
Pay Range and Compensation Package:
The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.

Work arrangement
Yes