Director of Demand Generation

Director of Demand Generation
Location: Remote, USA — Must be available to work EST hours
Hours: 9:00 AM–5:00 PM EST
Compensation: $110,000-$115,000 base + quarterly bonus potential
About the Company
Our client is a specialized digital marketing, sales enablement, and consulting agency focused exclusively on the senior living industry. The company partners with senior living operators, communities, and care providers to build full-funnel marketing strategies that connect digital marketing activity to measurable business outcomes.
Their work spans paid media, SEO, video, CTV, website development, content marketing, CRM strategy, and marketing automation. As the company continues to grow, they are looking for a Director of Demand Generation to help lead the strategy behind how clients generate, capture, and convert demand.
About the Role
The Director of Demand Generation will own the strategy that turns market awareness into qualified leads, tours, and ultimately move-ins for the company's clients.
This is a strategic and client-facing leadership role that sits at the intersection of demand generation, marketing technology, performance marketing, and executive consulting. We're looking for someone who understands how to build a full-funnel demand strategy across paid media, SEO, CTV/OTT, and conversion optimization—and who can connect those efforts to measurable business outcomes.
A major focus of the role will be HubSpot. We're looking for someone with strong hands-on knowledge of HubSpot Marketing Hub and CRM, including workflows, email nurture, lead scoring, landing pages, forms, offers, and conversion paths. This person will help ensure marketing activity and data are connected to client CRMs so the business can understand where leads are coming from and what ultimately drives tours and move-ins.
You'll also serve as a senior advisor to clients, working directly with executives and marketing leaders to develop demand generation strategies, evaluate performance, and identify opportunities for growth. This is not a behind-the-scenes marketing role—you'll need to be comfortable presenting recommendations, building relationships, and acting as a trusted strategic partner.
The role will also help shape how the organization uses generative AI across marketing. The company is already using tools such as ChatGPT, Claude, and Gemini and is looking for someone who understands both the opportunities and limitations of AI and can help evaluate and standardize its use across research, audience modeling, creative testing, and campaign optimization.
What You'll Do
Own and develop full-funnel demand generation strategies across paid search, paid social, programmatic, display, retargeting, video, and CTV/OTT.
Establish strategy and standards across platforms including Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn, Reddit, and YouTube Ads.
Develop strategies that turn awareness and interest into qualified leads, tours, and move-ins.
Own the strategy for HubSpot Marketing Hub and CRM, including workflows, email nurture, lead scoring, landing pages, forms, offers, and conversion paths.
Help ensure marketing data connects effectively with client CRMs and provides visibility from initial lead source through downstream outcomes.
Partner with SEO and other digital marketing functions to develop integrated demand generation strategies.
Analyze campaign performance and identify opportunities to improve efficiency, conversion, and overall business impact.
Serve as a senior demand generation advisor and executive point of contact for priority and enterprise clients.
Build trusted relationships with client executives, including CEOs, CMOs, VPs of Sales and Marketing, and regional leaders.
Evaluate, pilot, and help standardize generative AI tools such as ChatGPT, Claude, and Gemini across marketing initiatives.
Lead and develop a team of approximately 3–4 people, depending on workload and business needs.
Establish scalable processes, standards, and best practices as the company continues to grow.
Stay current on changes across paid media, marketing technology, AI, and demand generation.
What We're Looking For
Strong experience leading demand generation strategy across multiple digital marketing channels.
Strong hands-on experience with HubSpot Marketing Hub and CRM required.
Experience with HubSpot workflows, email nurture, lead scoring, landing pages, forms, conversion paths, and marketing automation.
Strong experience with paid media and SEO.
Experience with CTV or OTT is required.
Experience across channels such as paid search, paid social, programmatic, display, retargeting, and video.
Experience with platforms such as Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn, Reddit, and/or YouTube Ads.
Strong understanding of full-funnel marketing and the ability to connect marketing activity to measurable business outcomes.
Experience working directly with clients and senior/executive-level stakeholders.
Strong presentation, communication, and relationship-building skills.
Experience managing and developing a team.
Familiarity with generative AI tools such as ChatGPT, Claude, and Gemini, with an understanding of both their opportunities and limitations.
Agency experience strongly preferred.
B2C experience strongly preferred.
A strategic, analytical, and hands-on approach to demand generation.
Compensation & Benefits
Base salary: $110,000-$115,000
Quarterly bonus potential based on company performance
Fully remote position
Opportunity for continued growth as the company expands
Strategic leadership role with significant client and executive exposure
Opportunity to help shape demand generation strategy, marketing technology, and AI adoption within a growing organization
Work Location
This is a fully remote position open to candidates throughout the U.S. Candidates must be able to work the company's core hours of 9:00 AM–5:00 PM Eastern Time.
If you're a demand generation leader who enjoys combining strategy, performance marketing, marketing technology, and client advisory—and you want the opportunity to directly influence measurable business outcomes—we'd love to hear from you.
HubSearch and our clients are deeply committed to building teams of diverse people, and we strongly encourage anyone and everyone with a great background in demand generation and digital marketing to apply. While this posting is reflective of one particular role, it may also represent the chance to be considered for multiple roles similar to this one as they become available to our team, as well as other opportunities represented by HubSearch.

Work arrangement
Yes