Google Ads Manager (Paid Media Strategy, Performance & Full-Funnel Growth Leadership)-Volunteer Leadership role

The Donovan's Venom, INC. Is a non-profit 501(c)(3) tax exempt organization dedicated to taking music, art, and entertainment to those who need it the most. The Donovan's Venom, INC. Caters to no particular individual(s) yet pledges relief to impaired or deprived individuals who are in need of musical,visual, comedic, and-or any alternative forms of liberation-through fine art & entertainment. The Donovan's Venom INC. Gives its resources to individuals who don't have the means or access.
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About Us
The Donovan’s Venom is a 501c3 nonprofit organization focused on curating universal accessibility to fine arts and music education for all. We are passionately dedicated to ensuring that everyone, regardless of financial circumstances, has access to high-quality music education, performance opportunities, and fine art. We aim to inspire, empower, and uplift communities by fostering a love for music and the arts through our commitment to education, inclusivity, diversity, and social impact, which drives us to expand our reach continually and enrich the lives of those we serve
Position Overview
The Google Ads Manager is responsible for leading the organization’s paid media function, overseeing strategy, execution, performance, and full-funnel optimization across all Google advertising platforms.
This role goes beyond campaign management—it owns the entire acquisition funnel, including traffic generation, landing page performance, content alignment, and conversion optimization.
The Google Ads Manager ensures that paid media efforts drive measurable outcomes, including increased awareness, donor engagement, volunteer recruitment, and program participation.
Operating at the intersection of paid media strategy, data analytics, conversion optimization, and cross-functional execution, this role is critical to scaling the organization’s growth and impact.
Key Responsibilities
Paid Media Strategy & Leadership
Develop and own Google Ads strategy aligned with
Organizational growth goals
Fundraising initiatives
Program awareness campaigns
Define campaign priorities, audience targeting, and messaging
Team Leadership & Management
Lead and oversee the Google Ads function, including
Team Lead
Specialists
Project Manager
Developers and content contributors (functionally aligned)
Provide direction, coaching, and performance oversight
Ensure clear accountability across roles
Campaign Performance Ownership
Own overall campaign performance metrics, including
Click-through rate (CTR)
Conversions
Cost efficiency
Return on investment (ROI)
Drive continuous optimization and improvement
Full-Funnel Optimization
Oversee the entire campaign funnel
Ads → Landing Pages → Content → Conversion
Ensure alignment between
Ad messaging
Landing page experience
Conversion goals
Google Ad Grants Management (if applicable)
Manage and optimize Google Ad Grants account
Ensure compliance with Google policies
Maximize utilization of grant funding
Conversion Strategy & Tracking
Define and oversee conversion tracking strategy, including
Donations
Volunteer sign-ups
Program engagement
Partner with Salesforce and Revenue Ops for data accuracy
Landing Page & Conversion Optimization
Oversee WordPress Developers in
Building campaign landing pages
Improving UX and conversion rates
Ensure landing pages align with campaign goals
Content & SEO Alignment
Align paid campaigns with
SEO strategy
Content development
Guide the Blog Writer and SEO Specialist to support campaigns
Data Analysis & Insights
Leverage data from the Marketing & Insights Analyst to
Identify trends
Improve performance
Translate data into actionable strategy
Cross-Functional Campaign Coordination
Partner with Project Manager to
Ensure campaigns are delivered on time
Align across teams
Maintain efficient campaign workflows
Audience Segmentation & Targeting
Define and refine audience segments, including
Donors
Volunteers
Program participants
Improve targeting precision and effectiveness
Budget Oversight & Efficiency
Ensure efficient use of advertising budget (or grant allocation)
Optimize spend for maximum impact
Continuous Improvement & Growth
Stay updated on
Google Ads best practices
Digital marketing trends
Identify opportunities to scale campaigns and impact
Qualifications
Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
3–5 years of experience in digital marketing or paid media
Proven experience managing Google Ads campaigns
Strong leadership and analytical skills
Preferred Experience
Experience with Google Ad Grants (nonprofit)
Google Ads Certification (preferred)
Experience managing cross-functional marketing teams
Experience with analytics tools (Google Analytics, dashboards, etc.)
Experience in nonprofit or mission-driven organizations
Core Competencies
Strategic Thinking
Aligns campaigns with organizational goals
Drives growth initiatives
Leadership
Manages and develops teams
Ensures accountability
Data-Driven Decision Making
Uses analytics to guide strategy
Improves performance
Performance Optimization
Continuously improves campaigns
Maximizes ROI
Communication
Aligns teams effectively
Communicates insights clearly
Collaboration
Works across departments
Integrates efforts across teams
Performance Evaluation Framework
Evaluation Areas
Campaign Performance
CTR, conversions, and engagement metrics
Overall performance improvement
ROI & Efficiency
Effective use of budget/grants
Cost per conversion
Full-Funnel Effectiveness
Landing page performance
Conversion rates
Team Leadership
Effectiveness in managing team
Alignment and productivity
Data & Insights
Quality of analysis and strategy adjustments
Organizational Impact
Contribution to
Donations
Volunteer growth
Program awareness
Work Environment
Fully remote volunteer leadership role
Fast-paced, data-driven marketing environment
Highly collaborative across strategy, finance, and creative teams
Equal Opportunity Statement
The Donovan’s Venom is committed to fostering an inclusive and equitable environment for all volunteers.
Disclaimer
This is a volunteer position and does not constitute employment. Responsibilities may evolve based on organizational needs.
As a 100% volunteer-led U.S. nonprofit organization, we may engage volunteers located outside the United States. International volunteer participation is subject to applicable U.S. sanctions and export-control requirements, data privacy and information-security requirements, background screening where appropriate, and confirmation that the volunteer’s country and assigned responsibilities have been approved by the organization.

Work arrangement
Yes