Digital Marketing Strategy & Business Development Manager

Company Description
Rafan Group is a Qatar-based diversified business group delivering innovative solutions across transportation, tourism, hospitality, facilities management and business services. Since 2011, the group has built a strong reputation for reliability, operational excellence, and customer-focused service, supporting government entities, multinational corporations, SMEs, and individual clients across Qatar and the wider GCC region. Through its portfolio of specialized companies, Rafan Group provides integrated solutions that create value, drive growth, and contribute to the development of key industries. The organization is committed to quality, innovation, and long-term partnerships, aiming to deliver exceptional experiences while maintaining the highest standards of professionalism. Candidates joining Rafan Group will be part of a dynamic environment with opportunities to shape strategic growth across multiple sectors.
Location: Kerala – Kochi
Work Mode: Full-time, office-based
Rafan Group is seeking a technically oriented Business Development Manager with a strong, hands-on SEO background to help build and grow our digital marketing vertical.Based in Kerala and reporting directly to our head office in Qatar, you will support our group companies across multiple industries while developing opportunities with external clients in India, Qatar, and the wider GCC.
This role combines technical digital marketing expertise, business development, and team leadership. You will be responsible for acquiring clients, developing effective digital solutions, and building a team under your leadership as the business grows.
Key Responsibilities
Work on the internal business of our existing brands and companies with SEO social media as well as work on the new projects
Hiring of team and bustling of processes
Develop and execute a business development plan to grow our digital marketing services and recurring revenue.
Identify and acquire clients through LinkedIn, networking, cold outreach, referrals, and other lead generation channels.
Lead SEO strategy, including technical audits, keyword research, on-page optimisation, content planning, and off-page SEO.
Assess client websites and digital performance to recommend practical solutions across SEO, paid advertising, website development, and analytics.
Prepare proposals, presentations, quotations, and service packages; negotiate commercial terms and close deals.
Recruit, develop, and manage a digital marketing team, defining roles, workflows, performance targets, and delivery standards.
Oversee campaign execution and coordinate with marketing and technical teams to deliver measurable results.
Manage client relationships, retention, and opportunities for upselling.
Report regularly to head office on the sales pipeline, revenue, campaign performance, team development, and business priorities.
Requirements
3–5 years of relevant experience in digital marketing and business development, preferably within an agency.
A strong SEO background is essential, with proven experience improving organic visibility, website performance, and lead generation.
Hands-on knowledge of technical SEO, including crawling, indexing, site architecture, page speed, and Core Web Vitals.
Experience with tools such as Google Search Console, GA4, Google Tag Manager, and SEO platforms such as Ahrefs, Semrush, or Screaming Frog.
Strong working knowledge of Google Ads, Meta Ads, performance marketing, conversion tracking, and website/CMS platforms.
Ability to evaluate technical requirements, brief developers, and explain digital solutions clearly to clients.
Proven ability to generate leads, develop proposals, negotiate, and close business.
Experience leading or mentoring a team, with the ability to recruit and develop an in-house team.
Strong communication, presentation, and organisational skills.
Experience with international clients or GCC markets will be an advantage.
Who We’re Looking For
A technically capable, commercially driven professional who can confidently lead SEO discussions, win business, take ownership of delivery, and build a team that supports a sustainable, profitable digital marketing operation.
Interested candidates may send their CV to angelia.sequeira@rafangroup.com with the subject line: Application – Digital Marketing Strategy & Business Development Manager or apply directly through Linkedin.

Work arrangement
No