Brand Marketing Manager

What You Will Do
Define go-to-market strategies and quarterly growth initiatives for retail learning programs.
Build acquisition programs across search, social, performance media, messaging, email, communities, and offline activations.
Design learner journeys that convert prospects into registrations and paying participants.
Create targeted campaigns for different learner segments and continuously refine audience strategies.
Use CRM and automation tools to manage prospects, automate follow-ups, and improve lead-to-enrolment movement.
Partner with sales, trainers, subject experts, and delivery teams to improve campaign outcomes.
Oversee marketing assets such as web pages, campaign creatives, emailers, brochures, and promotional content.
Use campaign and customer data to identify drop-offs, improve funnel performance, and optimize spending.
Track acquisition cost, lead quality, conversion rates, enrolments, revenue contribution, and campaign ROI.
Guide and develop the marketing team while managing priorities, timelines, and external/internal stakeholders.
What We’re Looking For
5+ years of B2C/growth marketing experience, preferably within Education, EdTech, Training, or consumer services.
Demonstrated experience in acquisition, demand creation, and conversion-focused marketing.
Strong exposure to CRM, marketing automation, lead nurturing, segmentation, and lifecycle campaigns.
Working knowledge of digital acquisition, SEO, landing pages, analytics, and conversion optimization.
Strong analytical thinking, team leadership, communication, and execution skills.
Skills: b2c,retail,brand marketing

Work arrangement
No