Digital Marketing & Communications Specialist

About The Company
The Office of Economic Opportunity (OEO) is a vital agency dedicated to strengthening Arizona's workforce and economy. Committed to fostering economic growth and development, OEO plays a crucial role in implementing strategic initiatives that promote workforce development, economic inclusion, and community prosperity across the state. The organization collaborates with various stakeholders, including government entities, businesses, and community organizations, to create impactful programs that address workforce needs and economic challenges. With a mission centered on enhancing economic opportunities for all Arizonans, OEO strives to deliver innovative solutions, data-driven policies, and effective communication strategies that support sustainable growth and societal well-being.
About The Role
The Digital Marketing & Communications Specialist at the Office of Economic Opportunity is a strategic role responsible for developing and executing comprehensive digital communication initiatives. Reporting to the agency deputy director, this position involves translating complex economic data, policy initiatives, and strategic objectives into engaging narratives and visual content tailored for diverse audiences. The specialist will oversee end-to-end digital content creation, manage multi-channel distribution including social media, email marketing, and media releases, and develop high-impact presentations for executive leadership. This role is pivotal in ensuring consistent branding, accessibility compliance, and effective stakeholder engagement. The position offers flexibility, including potential remote work within Arizona, aligning with the agency’s commitment to a flexible and trust-based work environment. The specialist will collaborate closely with internal teams and external vendors to support the agency’s communication goals and strategic vision, ultimately contributing to Arizona’s economic development and workforce enhancement efforts.
Qualifications
Bachelor’s degree in Communications, Public Relations, Marketing, Graphic Design, Business Administration, or a related field (or equivalent professional experience).
Minimum of two (2) years of professional experience in digital content creation, public relations, or marketing.
Experience managing communications or public information for government agencies at the state, local, or federal level.
Proficiency with email marketing platforms such as SendGrid or similar systems.
Demonstrated ability to create data-driven executive presentations (PowerPoint portfolio preferred).
Knowledge of digital accessibility laws, including Section 508 compliance and WCAG 2.1 Level AA standards.
Strong graphic design skills and familiarity with visual storytelling and data visualization tools.
Experience managing social media platforms including LinkedIn, X, Facebook, and Instagram.
Proficiency in Microsoft PowerPoint, Canva, and content management systems.
Excellent written and verbal communication skills, with the ability to simplify complex data into clear messages.
Strong project management skills with the ability to multitask and meet tight deadlines.
Ability to establish and maintain effective working relationships with internal and external stakeholders.
Responsibilities
Manage the creation, editing, and scheduling of digital content across multiple channels, including email newsletters, media releases, advisories, and educational materials, ensuring adherence to accessibility and branding standards.
Translate complex economic and policy data into compelling visual and narrative content for presentations, reports, and external communications.
Design and maintain high-impact PowerPoint presentations aligned with agency priorities and strategic objectives.
Oversee the agency’s email marketing campaigns, including list management, audience segmentation, performance monitoring, and optimization based on analytics.
Maintain and execute the agency's social media strategy, developing content calendars, engaging with followers, and monitoring digital channels for inquiries, trends, and media mentions.
Assist with the coordination and support of webinars, town halls, press conferences, and public events statewide.
Collaborate with contracted vendors, marketing, and public relations firms to ensure consistent messaging and branding.
Monitor compliance with federal and state accessibility standards across all digital assets and communications.
Participate in cross-agency communication workgroups and contribute to enterprise-level initiatives as required.
Perform other related duties as assigned to support the agency’s communication and strategic goals.
Benefits
Sick leave and vacation time, with 10 paid holidays annually.
Paid Parental Leave of up to 12 weeks per year for new parents or guardians of foster/adopted children (pilot program).
Comprehensive health and dental insurance coverage.
Participation in the Arizona State Retirement System (ASRS).
Life insurance and long-term disability benefits.
Optional benefits including short-term disability, deferred compensation plans, and supplemental life insurance.
Flexible work arrangements, including potential remote work, to promote work/life balance and job satisfaction.
Equal Opportunity
The Office of Economic Opportunity is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status. All qualified applicants are encouraged to apply and will be considered without regard to any characteristic protected by law.

Work arrangement
Yes