Vice President of Product Strategy

Company Description Betterments focuses on creating supplements and ingredients that deliver consistent, long-term value for customers and partners. The organization simplifies complex products to make them easier to understand and trust, emphasizing transparency and reliability. Solutions are designed to perform effectively at scale, supporting growth across diverse markets and channels. By combining product innovation with clear communication, Betterments aims to elevate standards in the health and wellness industry.
Role Description The Vice President of Product Strategy is a part-time, remote role responsible for defining and driving the long-term product vision and roadmap for Betterments’ supplement and ingredient portfolio. Day-to-day responsibilities include conducting market and competitive analysis, identifying growth opportunities, and aligning product initiatives with overall business objectives. This role collaborates closely with Product Management, Finance, Marketing, and Operations to prioritize features, allocate resources, and optimize product performance. The Vice President will translate customer insights and data into strategic plans, oversee key product launches, and ensure that product decisions support scalability, quality, and regulatory considerations. The position also involves mentoring product leaders, setting measurable goals, and regularly reporting product strategy outcomes to senior leadership and stakeholders.
Qualifications
Strong product leadership background, with demonstrated expertise in Product Strategy and Product Management for complex or technical products.
Advanced Analytical Skills, including experience with data-driven decision-making, market research, and performance measurement.
Proficiency in Strategic Planning and Finance, with the ability to build business cases, manage budgets, and assess ROI for product initiatives.
Experience collaborating with cross-functional teams, influencing senior stakeholders, and leading product roadmapping in a remote environment.
Excellent communication and presentation skills, with the ability to convey complex concepts clearly to technical and non-technical audiences.
Prior leadership experience in health, wellness, consumer products, or related industries is highly beneficial.
Bachelor’s degree in Business, Engineering, Science, or a related field; advanced degree (MBA or equivalent) is a plus.

Work arrangement
Yes