D2C Brand Specialist (skincare brand)

Location: Sector 142, Noida
Experience Level: 2–3 years preferred
Budget: upto 55k
Key Responsibilities
Brand Strategy & Communication
• Own and evolve brand voice, narrative, and communication across all
touchpoints—digital, offline, performance, PR, and experiential.
• Ensure consistency and clarity of brand messaging across platforms (website, social, ads,
packaging, events, collaborations).
• Translate psychodermatology insights into relatable, consumer-first storytelling.
Creative Copywriting & Content Direction
• Lead creative copywriting for campaigns, product launches, ads, website, emails, and brand
decks.
• Develop strong creative briefs for designers, videographers, and external partners.
• Review and refine all brand-facing content to ensure it aligns with brand tone, positioning,
and consumer psychology.
Campaign Planning & Execution
• Conceptualise, plan, and execute brand campaigns from ideation to launch, including digital-
first and integrated campaigns.
• Own end-to-end brand marketing for new product launches—from positioning and
messaging to go-to-market strategy.
• Work closely with performance, social, and influencer teams to ensure campaigns are both
creative-led and insight-driven.
Consumer Behaviour & Data Insights
• Deeply analyse customer data, feedback, reviews, and behaviour to identify patterns,
emotional triggers, and white spaces.
• Use insights to inform campaign ideas, creatives, messaging angles, and channel strategy.
• Continuously refine brand communication based on learnings and performance.
Creative Ads & Assets
• Conceptualise high-performing creative angles for ads based on consumer behaviour and
intent.
• Guide the development of ad creatives, scripts, hooks, and narratives that drive recall and
resonance—not just clicks.
• Collaborate with performance teams to iterate creatives based on data insights.
Offline Events, Pop-ups & Experiences
• Plan and execute offline brand experiences including pop-ups, events, brand activations, and
community meet-ups.
• Ensure offline experiences are deeply aligned with brand philosophy and storytelling.
• Own brand presence, communication, and experience design at physical touchpoints.
Community Building & Brand Collaborations
• Identify and plug brand into relevant community-building opportunities—wellness,
skincare, mental health, and lifestyle spaces.
• Conceptualise collaborations and partnerships that feel authentic and brand-aligned.
• Help build long-term brand love, recall, and cultural relevance beyond paid media.
What We’re Looking For
• 2–3 years of experience in a D2C brand, preferably skincare, beauty, or wellness.
• Strong creative copywriting skills with a deep understanding of tone, emotion, and consumer
psychology.
• Proven experience in campaign planning, product launch marketing, and brand storytelling.
• Strong grasp of consumer behaviour, customer data, and insight-led marketing.
• Ability to think strategically while executing fast in a startup environment.
• Comfortable working cross-functionally with performance marketing, design, product, and
founders.
• Someone who understands that brand building is a long game—but knows how to win
attention today.

Work arrangement
No