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About the role
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Job Title: Influencer Marketing & Brand Collaboration Manager
Company: Design Walls – The Wallpaper Company
Location: Hyderabad
Department: Marketing
Industry: Interior Design, Wallpaper, Home Décor & Furnishings
About Design Walls
Design Walls is a furnishing company specializing in wallpapers, curtains, blinds, upholstery, fabrics, wooden flooring, sofas, and other interior furnishing solutions. We work closely with architects, interior designers, homeowners, and commercial clients to deliver premium furnishing products and solutions.
We are looking for an aggressive, creative, and results-oriented Influencer Marketing & Brand Collaboration Manager to expand our brand visibility, build strategic collaborations, and establish Design Walls as a leading name in the interior and home décor industry.
Key Responsibilities
1. Influencer Identification & Collaboration
Identify and build relationships with interior design influencers, home décor creators, architects, interior designers, lifestyle influencers, and home renovation content creators.
Develop a strong database of relevant influencers across Instagram, YouTube, and other digital platforms.
Negotiate collaboration fees, barter deals, product promotions, reels, stories, and video campaigns.
Build long-term partnerships with high-performing influencers.
2. Aggressive Brand Promotion
Plan and execute aggressive influencer campaigns to promote wallpapers, curtains, blinds, fabrics, flooring, sofas, and other furnishing products.
Ensure consistent brand visibility through reels, videos, project showcases, home tours, and product demonstrations.
Develop creative campaign ideas that make customers and interior professionals interested in our products.
Drive traffic to our showrooms, website, and sales team.
3. Strategic Partnerships & Collaborations
Build collaborations with interior design studios, architects, interior designers, builders, real estate developers, home décor brands, and lifestyle platforms.
Plan joint promotions, showroom events, product launches, designer meets, and influencer visits.
Identify mutually beneficial partnerships that can generate brand awareness, enquiries, and sales opportunities.
4. Content & Campaign Planning
Prepare monthly influencer marketing calendars and campaign budgets.
Coordinate with the internal marketing, design, video, and sales teams to execute campaigns.
Develop innovative concepts for product launches, before-and-after transformations, interior makeovers, and furnishing trends.
Track campaign performance, audience engagement, enquiries, and return on investment.
5. Lead Generation & Business Growth
Convert influencer collaborations into measurable business opportunities.
Track enquiries generated through individual influencers and campaigns.
Establish clear performance metrics for reach, engagement, qualified leads, showroom visits, and conversions.
Continuously identify new opportunities to increase Design Walls' market presence.
Candidate Profile
2–5 years of experience in influencer marketing, brand partnerships, digital marketing, or creator management.
Experience in the interior design, home décor, furniture, lifestyle, real estate, or luxury consumer industry is preferred.
Strong networking, negotiation, communication, and relationship-building skills.
Knowledge of Instagram Reels, YouTube, influencer analytics, and digital campaign planning.
Ability to identify the right influencers and negotiate cost-effective collaborations.
Creative thinking, a proactive attitude, and a strong focus on measurable results.
Ability to manage multiple campaigns and work with internal teams.
Performance Expectations
The selected candidate will be responsible for:
Building a strong network of relevant interior and lifestyle influencers.
Executing a consistent calendar of influencer campaigns every month.
Establishing strategic brand collaborations and partnerships.
Increasing brand visibility and qualified enquiries.
Demonstrating measurable campaign performance against approved budgets.
Why Join Design Walls?
Opportunity to build and scale influencer marketing for a growing furnishing brand.
Freedom to develop innovative campaigns and strategic partnerships.
Exposure to architects, interior designers, premium residential projects, and commercial interiors.
Opportunity to create a strong digital presence for a diverse range of furnishing products.
Interested candidates can share their resume along with examples of influencer campaigns or brand collaborations they have executed.
Work arrangement
No
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