Meta Ads Executive

Company Description Fastack Technologies (Fastack.AI) specializes in advanced AI and software development services tailored for small and medium-sized enterprises. The team brings over 100 years of combined experience in business solutions and focuses on understanding each client’s goals, workflows, and challenges. By building reliable, scalable, and adaptable software products, Fastack Technologies helps businesses simplify operations, improve productivity, and increase profitability. The company values empathy, empowerment, integrity, resilience, and excellence, and is committed to honest, transparent solutions and effective knowledge transfer. Its work is grounded in future‑proof technologies such as AI and blockchain, with a strong focus on practical and sustainable outcomes.
Role Description The Meta Ads Executive will manage and optimize Meta (Facebook and Instagram) advertising campaigns to drive qualified leads and conversions for clients and internal projects. This full-time, on-site role is based in Chennai and involves setting up ad accounts, structuring campaigns, defining audiences, and implementing tracking and pixel integration. The person in this role will create ad copy and creatives in collaboration with the marketing and design teams, monitor campaign performance, and regularly adjust budgets, bids, and targeting based on data insights. Day-to-day activities include A/B testing, audience segmentation, reporting on key metrics, and staying current with Meta Ads policies, best practices, and platform updates. The Meta Ads Executive will also coordinate with sales and product teams to align campaigns with business objectives and ensure a consistent brand presence across digital channels.
Qualifications
Candidates should possess strong Meta Ads platform skills, including campaign setup, audience targeting, pixel implementation, and event tracking.
Candidates should possess performance marketing skills such as A/B testing, funnel optimization, bid and budget management, and conversion rate analysis.
Candidates should possess digital marketing skills in paid social strategy, remarketing, basic analytics tools (e.g., Meta Business Suite, Google Analytics), and reporting.
Candidates should possess content and creative collaboration skills, including writing clear ad copy, briefing designers, and aligning creatives with campaign objectives.
Candidates should possess analytical and problem-solving skills, with the ability to interpret campaign data, identify trends, and recommend practical improvements.
Candidates should possess strong communication and stakeholder management skills, with the ability to work cross-functionally and present performance insights clearly.
A bachelor’s degree in marketing, business, communications, or a related field is preferred; relevant certifications in Meta Ads or digital marketing are an advantage.
Prior experience in managing Meta advertising campaigns for B2B or technology-focused businesses, and familiarity with SME-focused solutions, will be beneficial.

Work arrangement
No