Fashion Social Media Executive (D2C)

About The Opportunity
A fast-paced, digitally native D2C fashion brand operating across India, we blend trend-led design with direct-to-consumer storytelling to build cult followings and drive repeat purchases. Our social-first approach fuels growth through TikTok, Instagram Reels, and influencer ecosystems—turning aesthetics into conversion and community into retention.
Role & Responsibilities
Plan, produce, and schedule daily social content (Reels, Stories, carousels) aligned with product drops, seasonal campaigns, and cultural moments.
Collaborate with designers and merchandising to ideate visual-led narratives that elevate product storytelling across Instagram, TikTok, and Pinterest.
Build and manage relationships with nano/micro-influencers to drive authentic UGC and scalable brand advocacy.
Track engagement, conversion, and CAC metrics per platform; iterate content strategy based on real-time performance insights.
Run social listening to spot emerging trends, audience sentiment, and competitor moves—feeding insights into product and campaign calendars.
Own community moderation, DM responses, and comment engagement to build emotional brand loyalty and reduce churn.
Skills & Qualifications
Must-Have
Instagram Creator Studio
TikTok For Business
Canva Pro
Meta Business Suite
Social Listening Tools
Influencer Management Platforms
Google Analytics
Content Calendar Tools
Preferred
Experience with Shopify or D2C e-commerce platforms
Basic knowledge of UGC strategy and rights management
Familiarity with fashion trend forecasting tools
Benefits & Culture Highlights
Work in a vibrant, trend-savvy team where creativity drives KPIs
Unlimited styling credits and early access to new launches
Quarterly offsites + flexible Fridays to fuel your inspiration
Skills: google analytics,strategy,management,social listening,influencer,instagram,retail,storytelling,d2c

Work arrangement
No