Chief Marketing Officer

Role Description The Chief Marketing Officer (CMO) is a full-time remote role responsible for leading the overall marketing strategy and brand positioning of Barakah Care Compass, LLC. This role oversees the development and execution of integrated marketing plans that support business growth, client acquisition, and organizational partnerships in the healthcare advocacy and wellness space. Day-to-day responsibilities include guiding market research, defining target audiences, shaping messaging across digital and traditional channels, and managing public relations and thought leadership initiatives. The CMO collaborates with leadership to align marketing efforts with the company’s mission and values, ensures consistent brand voice, and monitors performance metrics to optimize campaigns and budgets. This role also supports sales enablement by creating marketing materials, nurturing leads, and strengthening relationships with patients, families, and partner organizations.
Qualifications
Strong competency in Market Planning and Marketing Management, with experience developing and executing strategic marketing plans in healthcare or related fields.
Proficiency in Market Research, including analyzing data, identifying trends, and translating insights into actionable marketing strategies.
Demonstrated skills in Public Relations, including media relations, reputation management, and building brand visibility through thought leadership.
Experience collaborating with Sales teams, supporting lead generation, and aligning marketing initiatives with revenue goals.
Proven leadership experience in senior marketing roles, with the ability to mentor teams and manage cross-functional projects.
Excellent written and verbal communication skills, with the ability to craft clear, culturally respectful, and audience-specific messaging.
Knowledge of digital marketing channels, content strategy, and analytics tools to track campaign performance and ROI.
Understanding of healthcare, wellness, or advocacy environments; experience in mission-driven or consulting organizations is highly beneficial.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are a plus.
Ability to work independently in a remote setting, manage multiple priorities, and uphold confidentiality

Work arrangement
Yes