Public Relations Specialist

Company Description OpsWired designs and builds custom operations software, dispatch portals, and B2B web platforms for logistics, distribution, and field-service organizations in Gulf and international markets. The company helps firms move away from manual WhatsApp workflows and scattered spreadsheets by implementing dedicated, easy-to-use digital tools. Key solutions include live dispatch and operations ledgers, real-time COD reconciliation and driver payout tracking, and high-speed bilingual (Arabic & English) B2B platforms. Unlike off-the-shelf products with per-employee fees, OpsWired delivers fully owned, custom platforms tailored to each client’s needs. Interested candidates can learn more at opswired.com or contact the team via info@opswired.com.
Role Description The Public Relations Specialist is a full-time, remote role responsible for shaping and communicating OpsWired’s brand story across multiple channels. This role involves drafting and distributing press releases, developing PR campaigns, and maintaining relationships with media outlets and industry stakeholders. The specialist will monitor news and market trends, identify opportunities for thought leadership, and coordinate interviews, media briefings, and event-related communications. Daily tasks include collaborating with internal teams to gather case studies, success stories, and product updates, ensuring consistent messaging across web, social, and press materials. The role also requires tracking PR performance metrics, preparing reports, and recommending strategies to increase brand visibility and credibility in target markets.
Qualifications
Strong Public Relations and Strategic Communications skills, with experience developing and executing PR plans.
Ability to create clear, engaging Press Releases and related media materials tailored to diverse audiences.
Excellent Communication skills, including concise writing, confident verbal communication, and stakeholder engagement.
Proven Media Relations experience, including pitching stories, securing coverage, and managing journalist relationships.
Relevant experience in B2B technology, logistics, or software services is preferred.
Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field, or equivalent practical experience.
Strong organizational skills, attention to detail, and the ability to manage multiple projects in a remote environment.
Comfort working with international teams and audiences; familiarity with Gulf markets and bilingual (Arabic/English) environments is a plus.

Work arrangement
Yes