Senior Manager, Digital Demand Generation, Security

This is a Fully Remote Job
About Our Client:
The organization operates in the digital identity and anti-fraud solutions sector, addressing challenges related to secure and seamless digital experiences. It focuses on providing technologies that enhance security for businesses, particularly in the cybersecurity domain. The company has a specialized product line including DigipassONE and invests in emerging authentication technologies such as passkeys.
About the Opportunity:
The SENIOR MANAGER, DIGITAL DEMAND GENERATION, SECURITY is tasked with leading the digital pipeline generation efforts for the Security business unit. This role is responsible for developing a scalable and repeatable digital demand engine that efficiently produces qualified sales pipeline. It involves strategic oversight of paid media, digital sponsorships, campaign orchestration, and performance optimization. The position is critical in driving the go-to-market strategy for security products and requires analytical insight to continually improve marketing effectiveness.
Responsibilities:
Lead paid digital strategy and execution across multiple channels including search, social, display, retargeting, and content syndication.
Manage digital sponsorships and partnerships with industry publications and associations.
Allocate and optimize digital media budgets based on performance and pipeline impact.
Develop integrated digital campaigns aligned with security business goals.
Execute digital activation for account-based marketing programs.
Plan and deliver webinars and virtual events when appropriate.
Collaborate with cross-functional teams including Product Marketing, Content, Creative, Marketing Operations, Demand Generation, and Sales.
Use performance data to guide creative and messaging development.
Partner with teams responsible for website, SEO, and organic discovery to enhance conversion paths.
Implement retargeting and digital engagement strategies throughout the buyer journey.
Maintain a rigorous test-and-learn program across channels and tactics.
Independently analyze campaign data to recommend optimizations and future strategies.
Requirements:
Proven experience (typically 7+ years) in B2B digital demand generation with enterprise SaaS exposure.
Demonstrated success creating pipeline in complex B2B markets, preferably cybersecurity or enterprise software.
Deep knowledge of paid digital media and channel mix optimization.
Experience managing significant media budgets and making data-driven investment decisions.
Strong analytical skills with ability to assess funnel, opportunity, and pipeline metrics.
Expertise in integrated campaigns across multiple channels and buyer journey stages.
Understanding of audience segmentation, retargeting, conversion optimization, and account-based marketing.
Excellent program management and cross-team execution skills.
Proficiency with platforms such as Google Ads, LinkedIn Campaign Manager, Salesforce, marketing automation, web analytics, and business intelligence tools.
Sound judgment to optimize or stop investments based on performance.
Curiosity and willingness to challenge assumptions and adapt strategies based on evidence.
Pay Range and Compensation Package:
The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.

Work arrangement
Yes