Chief Marketing Officer

Chief Marketing OfficerLocation
Los Angeles, CA | Hybrid / Remote Available
Employment Type
Full-Time | Executive Leadership
Reports To
Chief Executive Officer (CEO)
Position Summary
We are seeking an experienced, strategic, and results-driven Chief Marketing Officer (CMO) to lead the company's global Marketing organization and drive brand growth, market positioning, customer acquisition, revenue growth, and long-term business performance.
Reporting directly to the Chief Executive Officer (CEO), the CMO will develop and execute comprehensive marketing strategies aligned with the company's business objectives, competitive positioning, and growth priorities. This executive will oversee Brand Management, Digital Marketing, Product Marketing, Demand Generation, Content Marketing, Communications, Market Research, Customer Engagement, and Marketing Operations.
The CMO will work closely with Sales, Product, Business Development, Customer Success, Revenue Operations, and Executive Leadership to strengthen brand recognition, expand market presence, optimize marketing performance, and deliver measurable business results.
Key Responsibilities1. Marketing Strategy & Executive Leadership
Develop and execute the company's global marketing strategy.
Align marketing initiatives with corporate objectives and revenue targets.
Establish marketing priorities, budgets, and long-term growth plans.
Identify market opportunities, customer trends, and competitive developments.
Serve as a strategic marketing advisor to the CEO and Executive Leadership Team.
2. Brand Strategy & Market Positioning
Develop and maintain a consistent global brand strategy and identity.
Strengthen brand awareness, reputation, and market differentiation.
Define brand positioning, value propositions, and core messaging.
Lead corporate communications and brand reputation initiatives.
Monitor brand performance and implement improvement strategies.
3. Demand Generation & Customer Acquisition
Develop integrated demand generation and lead generation strategies.
Lead campaigns to attract, engage, and convert target customers.
Optimize customer acquisition channels and marketing funnels.
Partner with Sales to improve lead quality and conversion rates.
Identify opportunities to expand customer reach and accelerate growth.
4. Product Marketing & Go-to-Market Strategy
Lead product marketing strategy, positioning, and messaging.
Develop go-to-market plans for new products, services, and market launches.
Conduct market research and competitive analysis.
Partner with Product and Sales teams to communicate product value.
Monitor launch performance and optimize commercialization strategies.
5. Digital Marketing & Content Strategy
Oversee digital marketing channels, campaigns, and content initiatives.
Develop strategies for SEO, paid advertising, email marketing, and social media.
Lead content development across websites, blogs, campaigns, and digital platforms.
Improve digital customer engagement and marketing conversion performance.
Evaluate emerging marketing technologies and new customer acquisition channels.
6. Marketing Analytics & Performance Management
Establish marketing KPIs, dashboards, and performance reporting systems.
Monitor customer acquisition cost, conversion rates, and campaign ROI.
Analyze marketing spend, pipeline contribution, and revenue impact.
Use data-driven insights to optimize marketing strategies and resource allocation.
Present marketing performance, forecasts, and recommendations to Executive Leadership.
7. Cross-Functional Leadership
Collaborate with Sales, Product, Business Development, and Customer Success.
Align marketing campaigns with sales objectives and commercial priorities.
Partner with Revenue Operations to improve funnel visibility and reporting.
Coordinate product launches, customer engagement, and market expansion initiatives.
Ensure consistent messaging across customer-facing teams and business functions.
8. Marketing Team Leadership & Development
Build and lead a high-performing global Marketing organization.
Recruit, mentor, and develop marketing leaders and specialized teams.
Establish marketing performance standards, goals, and accountability frameworks.
Manage marketing budgets, agency relationships, and external partnerships.
Foster a culture of innovation, collaboration, creativity, and continuous improvement.
QualificationsEducation
Bachelor's degree in Marketing, Business Administration, Communications, Economics, or a related field.
MBA or Master's degree preferred.
Experience
20+ years of progressive experience in Marketing, Brand Management, Growth Marketing, or related functions.
10+ years of senior leadership experience managing marketing teams or organizations.
Proven success developing and executing marketing strategies that drive brand growth, customer acquisition, and revenue expansion.
Strong experience in digital marketing, demand generation, product marketing, market positioning, and go-to-market strategy.
Demonstrated ability to manage marketing budgets, measure ROI, and optimize campaign performance.
Experience leading global or multi-regional marketing initiatives preferred.
Excellent communication, analytical, strategic planning, and executive leadership skills.
Core Competencies
Marketing Strategy
Brand Strategy
Brand Management
Demand Generation
Growth Marketing
Product Marketing
Digital Marketing
Content Marketing
Go-to-Market Strategy
Customer Acquisition
Market Research
Competitive Analysis
Marketing Analytics
Marketing Operations
Corporate Communications
Lead Generation
Customer Engagement
Marketing ROI
Strategic Planning
Executive Leadership

Work arrangement
Yes