E-Commerce Manager

About the Role
The Role Own Craft-Hub’s marketplace storefronts end-to-end — TikTok Shop, Shopee, Lazada — and the fulfilment flow behind them. You turn our licensed craft kits into well-run, profitable stores across Thailand and SEA.
Responsibilities
Set up and manage TikTok Shop, Shopee, Lazada stores: listings, PDPs, images, pricing, promotions, vouchers, campaign/mega-sale enrolment.
Own the product catalogue across markets — SKUs, variants, stock sync, localisation.
Product research: monitor trending products, competitors, and category demand across SEA marketplaces and social; benchmark pricing; identify new SKU / IP / bundle opportunities and feed the range/assortment plan.
Social media: manage Craft-Hub’s brand social channels (Facebook Page, TikTok, Instagram) — organic content calendar, community/engagement, and coordination with live + affiliate activity.
Coordinate fulfilment & logistics with our 3PL / enabler (warehousing, pick-pack, shipping, returns); keep delivery SLAs and inventory accurate.
Run the affiliate / KOS program operations alongside the Live Sale Expert (onboarding, commissions, tracking).
Manage marketplace compliance (store-ready, ticketing, platform policies) and selleraccount health.
Performance & analytics: own the weekly dashboard — track conversion funnel (impressions → clicks → add-to-cart → purchase), conversion rate, GMV, AOV, margin, return rate, fulfilment SLA; set up and maintain conversion / attribution tracking across platforms.
Ads monitoring: plan and monitor paid ads (TikTok / Shopee / Lazada in-platform ads, Meta CPAS) — track spend, ROAS, CPC/CPM, CAC, CAC:LTV; optimise or pause campaigns by the numbers (scale only when unit economics justify).
Plan the promotional calendar with the live / affiliate effort; report findings and act on the data weekly.
Qualifications
≥ 5 years managing e-commerce on TikTok Shop / Shopee / Lazada in the Thai market (hands-on, not just oversight).
Proven track record growing GMV and managing marketplace operations + fulfilment.
Fluent Thai and English (both required).
Strong with marketplace back-office, analytics, and campaign mechanics.
Managing e-commerce on TikTok Shop / Shopee / Lazada in the Thai market (hands-on, not just oversight).
Growing GMV and managing marketplace operations + fulfilment.
Marketplace back-office, analytics, and campaign mechanics.
Nice to Have
Experience selling licensed IP / lifestyle / hobby products; cross-border fulfilment from China; other SEA markets (VN/SG/MY/ID).
Hands-on with product/market research (trend spotting, competitor analysis) and social media management (content + community on Facebook / TikTok / Instagram)
NOTES: Please include your WhatsApp number on your resume to make cross-region communication more convenient for our HR team

Work arrangement
Yes