Social Media & Lead Generation Specialist (Interior & Construction)

Job Overview
Our client is looking for a proactive and creative Social Media & Lead Generation Specialist (Interior & Construction) to build and manage their social media presence from the ground up across Facebook, LinkedIn, and Instagram. This role will focus on increasing brand visibility within the cabinetmaking and cabinetry software industry, creating engaging content, building relationships within niche communities, and generating and qualifying inbound leads for the sales team. Success in this role will be measured by the ability to build an active social presence, grow meaningful industry engagement, generate qualified leads, and continuously improve performance through data and reporting.
Schedule
Flexible, 20 work hours per week, Australian time (Part-Time)
Responsibilities
Social Media Management
Build and manage the company's Facebook, LinkedIn, and Instagram presence.
Develop and maintain a consistent social media strategy and content calendar.
Create, design, schedule, and publish engaging content tailored to cabinetmakers, cabinetry businesses, and related industry professionals.
Create graphics, visuals, and other social media assets to support brand awareness and engagement.
Monitor trends and identify opportunities to improve reach and engagement.
Community & Engagement
Identify relevant cabinetmaking, woodworking, cabinetry, construction, and related industry groups and communities.
Actively engage with relevant audiences and participate in industry conversations.
Respond to comments, messages, and inquiries professionally and promptly.
Build relationships with potential customers and industry communities.
Lead Generation & Qualification
Generate inbound leads through organic social media activities and community engagement.
Monitor and respond to social media inquiries.
Qualify inbound prospects and identify serious opportunities before passing qualified leads to Sandy.
Maintain accurate records of social-generated leads and their status.
Coordinate with Sandy to ensure qualified opportunities are followed up appropriately.
Reporting & Analytics
Track social media reach, engagement, audience growth, and lead generation performance.
Provide regular reports highlighting key results, trends, and opportunities.
Analyze performance data and adjust content and engagement strategies accordingly.
Identify which content and channels are generating the strongest engagement and qualified leads.
Requirements
Must Have: Direct, proven experience in joinery, shopfitting, construction, building materials, manufacturing, fit-outs, or architectural/interior products. Relevant industry knowledge and transferable experience are strictly prioritized over general marketing experience.
Proven experience managing social media accounts end-to-end across Facebook, LinkedIn, and Instagram.
Strong B2B social media and lead generation experience, including community management, niche audience engagement, and inbound lead qualification.
Experience creating social media graphics and visual content using Canva or similar tools.
Excellent written English and professional communication skills, with strong customer communication abilities.
Analytical mindset with the ability to interpret social media metrics, report performance, and improve content and lead generation strategies.
Highly organized, proactive, and able to manage projects and time independently.
Preferred Qualifications
Specific experience in cabinetmaking, woodworking, or custom cabinetry.
Experience marketing B2B software, SaaS, or industry-specific technology products.
Experience with social media lead generation and CRM workflows.
Familiarity with LinkedIn B2B prospecting and industry-specific online communities.
Independent Contractor Perks
Permanent work from home
Immediate hiring
Note
Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.
One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.
62440305577

Work arrangement
Yes