Digital Marketing Specialist

Company: TEZZONIX - IT & Software Company
Company Location: Kochi, Kerala
Contact: careers@tezzonix.com
Job Location: Remote
Salary range -2.16 LPA - 3 LPA
Role Description
Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
Develop campaign strategies for course enrolments, certification preparation programs, workshops, webinars, and consulting services.
Manage search, display, remarketing, lead-generation, and conversion-focused campaigns.
Monitor campaign budgets, bidding strategies, audience targeting, creatives, keywords, and landing-page performance.
Reduce cost per qualified lead while improving enrolment and revenue conversion rates.
Develop measurable growth plans for Tezzonix courses and services.
Identify new customer segments, markets, channels, partnerships, and promotional opportunities.
Build full-funnel strategies optimizing awareness, lead generation, nurturing, conversion, retention, referrals, and repeat enrolments.
Design campaigns for students, graduates, working professionals, career switchers, corporate clients, and certification candidates.
Conduct competitor, audience, pricing, keyword, and market research.
Generate qualified leads for software training, AI courses, certification programs, and professional services.
Work closely with admissions and sales teams to improve lead follow-up and conversion.
Define lead qualification criteria and monitor lead quality by campaign and source.
Develop lead-nurturing journeys using email, WhatsApp, webinars, downloadable resources, and remarketing.
Analyze the complete journey from advertisement click to inquiry, counseling, enrolment, and payment.
Ideal Candidate:
Bachelor’s or Master’s degree in marketing, business, communications, technology, or a related discipline.
Demonstrated experience in growth marketing, performance marketing, digital marketing, or customer acquisition.
Hands-on experience managing Google Ads and Meta Ads campaigns.
Experience with Google Analytics 4, Google Tag Manager, conversion tracking, and reporting.

Work arrangement
Yes