Growth Marketing Manager

We’re looking for a Growth Marketing Manager, who will lead international lifecycle and CRM across markets outside Australia, turning new members into first-time customers through campaigns, incentives and experiments. Using data and local customer insight, you’ll shape relevant experiences that encourage repeat bookings and build loyalty.
This is a high-impact role for someone who combines strong commercial instincts with a growth marketing mindset. You’ll measure success by the share of new members in each market who make their first booking within 30 days. As the role grows, you’ll also help increase repeat bookings and referrals.
What you'll do:
Own the international member journey from sign-up to first booking, expanding over time into repeat purchase, loyalty and referrals.
Lead lifecycle marketing and CRM across international markets using Braze, tailoring activity to each market.
Manage and develop the Marketing Coordinator, supporting their growth into full ownership of day-to-day campaign delivery.
Plan and run campaigns and incentives that encourage new members to make their first booking.
Build journeys that encourage international members to book again and deepen their loyalty.
Run a continuous test-and-learn programme across the funnel with Product and Analytics, documenting results and quickly stopping tests that don’t deliver.
Represent international member needs to Commercial, shaping the offers they see and highlighting gaps in the range.
Use data to tailor offers to the right members at the right time, and track and improve campaign performance.
Adapt the lifecycle playbook as new markets open, working with Paid, Product and Commercial to sequence activity.
Own the international first-purchase dashboard and report monthly to the CMO on conversion by market, incremental contribution and next priorities.
What we are looking for:
You’ll be an experienced growth, lifecycle or CRM marketer with a strong track record of improving conversion or repeat purchase. You’ll combine hands-on campaign delivery with sharp commercial judgement, using data and experimentation to grow customer value across international markets.
Proven experience in growth, lifecycle or CRM marketing, ideally in travel, e-commerce or a marketplace.
Hands-on experience with a CRM platform such as Braze, including journey design, segmentation and A/B or holdout testing.
Strong analytical skills, with the ability to work in SQL or BigQuery, or brief and challenge analysts with precision.
Commercial judgement when designing offers and incentives, with an understanding of margin and incrementality as well as redemption.
Excellent communication, influencing and stakeholder management skills across functions and time zones.
Adaptable and decisive, with the ability to keep pace with a changing business and make confident calls.
A roll-your-sleeves-up approach, able to spot opportunities in ambiguity and deliver campaigns without relying on agencies.

Employment type
Full-time

Work arrangement
No