Fractional Lead GTM Engineer

SalesMonk wants senior GTM engineers who build and own outbound across a range of companies
and markets, from our own pipeline to the clients we work with. You build the systems that find,
enrich, route, and run pipeline, then own their results on an ongoing basis.
This is fractional by design. The leverage is judgment: who to target, what to say, which channel to
use, and knowing when a campaign's thesis is wrong. SalesMonk's internal team supports you along
the way.
What you'll own (the 4 pillars)
Find the right buyers. Turn an ICP into targeting that holds up: who to go after, why now, and
which signals (hiring, funding, tech changes, intent) make an account worth reaching. Every
prospect carries 8 to 12 data points before the first email is drafted. The list is the strategy.
Write what gets replies. Find the angle, shape the offer, and write the sequences yourself:
subject lines, openers, follow-ups, LinkedIn notes, and call scripts. Personalization that is real, not
a merge field. You test copy deliberately and know why a message lands or dies.
Run outbound that converts. Email, LinkedIn, and phone where it fits, coordinated across
multiple domains and inboxes. Set the cadence, protect deliverability, run controlled experiments,
and rebuild campaigns around what the numbers say.
Build the engine, with AI built in. Enrichment waterfalls, signal triggers, and routing that move a
qualified lead into the right sequence the moment it's ready. You choose the right tools for each
motion, including tools we haven't used yet, and use AI for research, personalization at scale, and
hygiene, while keeping human judgment on the calls AI gets wrong.
What we're looking for
You think like a seller and build like an engineer. This role needs three skills that rarely live in the
same senior person, and you need all of them.
GTM judgment: a clear point of view on what converts and why. You can size up a new market
quickly, define a sharp ICP, and decide which channels are worth the spend.
Copywriting: you write outbound that sounds like a person, not a template. You can find the angle in
a dry product, write a first line worth reading, and cut a sequence until every word earns its place.
Building: connecting APIs, building enrichment and outbound workflows from scratch, and wiring
automation end to end on your own (Clay, Apollo, Smartlead, n8n, or whatever fits).
Great systems with weak copy send bad messages faster, great copy aimed at the wrong list goes
nowhere, and sharp strategy without the build stays manual. Only the combination grows pipeline.
You can point to pipeline you generated, not activity you logged. AI is already part of how you work,
you thrive with high autonomy, and you have a sharp opinion on why most campaigns underperform.
Deep expertise in one industry is as valuable as range across many. Prior fractional, advisory, or
consulting experience is a plus.
What you'll need
• 6 to 15 years in outbound, growth, GTM engineering, RevOps, or demand generation.
• A strong grasp of how B2B buying works: positioning, offers, objection handling, and
multi-threading into accounts.
• You write outbound copy yourself and can point to sequences that drove replies and meetings.
• Deep understanding of at least one market: its buyers, its signals, and what makes them reply.
• Hands-on experience building enrichment and outbound workflows yourself, in a Clay-class tool or
in code, including at least one system stood up from zero with numbers to show for it.
• Experience running multi-channel outbound in production, including deliverability
(SPF/DKIM/DMARC, domain warm-up, inbox rotation).
How we work
We measure on qualified opportunities per dollar of total spend (people + tooling), not calls or emails

Work arrangement
Yes