Email / Retention Marketing Specialist

Yespo is an omnichannel Customer Data Platform (CDP) built for ecommerce businesses that want to turn customer data into revenue. The platform helps online retailers collect and unify customer data, build 360° customer profiles, segment audiences, and deliver personalized communications across 9 direct marketing channels, websites, and mobile apps. From abandoned cart recovery and welcome series to AI-powered product recommendations, predictive segmentation, and customer reactivation, Yespo helps ecommerce brands across Europe and beyond turn customer data into personalized shopping experiences and measurable revenue growth. Trusted by 300+ leading brands worldwide, including Adidas, Avon, Shell, and Puma, Yespo works with both established retailers and growing ecommerce businesses.
We're interested in experienced Email / Retention Marketing Specialists with a strong ecommerce background for future opportunities within our marketing team.
KEY RESPONSIBILITIES
Plan, launch, and optimize lifecycle and retention campaigns across email, web push, SMS, and other direct marketing channels.
Develop automated customer journeys, including onboarding, nurture, reactivation, and engagement campaigns.
Build customer segments and target audiences based on behavioral data, engagement, and lifecycle stages.
Identify opportunities to improve retention, engagement, and conversion through experimentation and campaign optimization.
Analyze campaign performance, formulate hypotheses, and run A/B tests.
Work with marketing automation tools and AI-powered solutions to improve campaign effectiveness.
Create and adapt email content, visuals, and communication materials for different audiences and channels.
Collaborate with product and marketing teams, sharing practical insights to improve customer experience and platform capabilities.
SKILLS AND EXPERIENCE
2+ years of hands-on experience in email, CRM, lifecycle, or retention marketing within ecommerce — mandatory. Experience working in-house for an online retailer or with ecommerce clients at an agency is equally relevant.
Proven experience working with online stores, ecommerce customer databases, and customer retention campaigns.
Practical experience with email marketing platforms, ESPs, CRM systems, or CDPs.
Strong understanding of customer segmentation, behavioral triggers, automated workflows, and personalization.
Experience developing and optimizing retention campaigns to increase repeat purchases, customer engagement, and LTV.
Ability to analyze campaign performance and make data-driven decisions.
Experience creating email campaigns and working with email content and templates.
Familiarity with AI tools for marketing content creation, automation, and campaign optimization.
English — Upper-Intermediate (B2) or higher.
WOULD BE A PLUS
Experience with omnichannel campaigns beyond email.
Knowledge of SQL, BigQuery, or other data analysis tools.
Experience with Zapier, Make, or similar no-code automation platforms.
Basic HTML/CSS knowledge for email marketing.
Experience with AMP for Email.
Experience working in a SaaS or MarTech product company.
WORK ENVIRONMENT
Our marketing team works closely with the product team, using real campaign experience to explore new approaches to customer engagement, automation, and personalization.
Interested in future opportunities at Yespo? Connect with us and follow our LinkedIn page for product updates, ecommerce retention insights, and future openings.

Work arrangement
Yes