Account Director

Role Purpose
To lead client relationships, drive strategic thinking and deliver integrated marketing and communication solutions across traditional and digital channels. The Account Director is responsible for understanding clients’ business objectives, translating them into effective brand and marketing strategies, ensuring excellent execution, and identifying opportunities to grow existing accounts.
The role requires a strong understanding of digital marketing, social media, content, performance marketing and data-led communication, alongside conventional advertising and brand building.
Key Responsibilities
1. Client Relationship Management
- Build and maintain strong, long-term relationships with key client stakeholders.
- Develop a thorough understanding of clients’ businesses, categories, consumers, competition and marketing objectives.
- Act as the senior point of contact for assigned accounts and proactively address client needs.
- Build client confidence through strategic inputs, proactive recommendations and consistent delivery.
2. Brand Strategy and Integrated Planning
- Translate business and marketing objectives into effective brand and communication strategies.
- Lead the development of annual brand plans, campaign briefs and integrated communication roadmaps.
- Integrate traditional advertising, digital marketing, social media, content and other relevant channels into cohesive brand solutions.
- Bring consumer insights, category intelligence, cultural trends and competitive analysis into strategic recommendations.
- Identify opportunities for brands to strengthen their positioning, relevance and engagement across consumer touchpoints.
3. Digital Marketing and Social Media
- Develop a strong understanding of digital ecosystems and their role in achieving brand and business objectives.
- Lead client discussions on digital strategy, social media, content planning, audience engagement and online brand building.
- Guide the development of digital-first campaigns, platform-specific content and always-on communication plans.
- Stay abreast of emerging platforms, digital trends, consumer behaviour and marketing technologies, including AI-led opportunities.
- Ensure digital initiatives are integrated with the overall brand strategy rather than operating as disconnected activities.
4. Campaign Management and Execution
- Oversee campaigns from briefing and planning through creative development, production, approval and execution.
- Coordinate delivery across creative, digital, social media, media, production and external partners.
- Ensure campaign quality, brand consistency, platform relevance and adherence to timelines and budgets.
- Manage multiple projects simultaneously while maintaining high standards of execution.
- Ensure clear briefs, defined deliverables, approval processes and accountability across teams.
5.Business Development and Account Growth
- Identify opportunities to expand existing accounts across integrated communication, digital, social media, content and other agency services.
- Proactively recommend solutions based on emerging client needs and business opportunities.
- Develop strategic proposals, presentations and recommendations for the client.
- Strengthen client partnerships by demonstrating the agency’s ability to deliver measurable business and brand value.
6.Commercial and Financial Management
- Manage account budgets, estimates, billing, purchase orders and payment follow-ups in coordination with finance.
- Maintain accurate revenue forecasts and project cost tracking.
- Ensure commercial discipline across both traditional and digital deliverables.
7.Team Leadership and Collaboration
- Lead, mentor and develop account management team members.
- Establish clear responsibilities, timelines and accountability for deliverables.
- Collaborate effectively with creative, digital, social media, media specialists.
- Ensure teams work towards shared client objectives and integrated solutions.
- Foster a proactive, solution-oriented and collaborative working culture.
8.Reporting and Account Governance
- Maintain account plans, campaign trackers, meeting minutes and action reports.
- Keep agency leadership informed about account health, revenue opportunities, risks and client feedback.
- Ensure client commitments are tracked and fulfilled.
- Maintain clear communication and efficient workflows between clients and internal teams.
Required Skills and Experience
- 8–12 years of experience in advertising, marketing communications or an integrated agency environment.
- Strong client servicing, relationship management, presentation and communication skills.
- Good understanding of brand strategy, integrated campaigns and consumer behaviour.
- Working knowledge of digital marketing, social media strategy, content marketing and performance marketing.
- Ability to interpret digital campaign reports, understand KPIs and derive actionable insights.
- Familiarity with paid, owned and earned media, digital platforms and emerging marketing technologies.
- Strong project management, commercial acumen and financial discipline.
- Ability to lead teams, manage multiple priorities and work under tight deadlines.
- A proactive mindset, strategic orientation and strong sense of ownership.
Interested candidate share CV at alrina.alvares@rkswamy.com

Work arrangement
No