Brand Manager

About Company
DeHaat, a leading Agri-Tech startup, offers end-to-end solutions to India's farmers using AI technologies. With a presence in 12 states, 18,000+ DeHaat Centers, and 500+ FPOs, we impact 13 million+ farmers. Our AI crop advisory covers 30+ crops in regional languages & we export to 30+ countries. Founded by top institute alumni, DeHaat is fully funded, achieving consecutive Great Place to Work certifications. Recognized by NASSCOM, Forbes, ET, Niti Aayog, and Bill Gates Foundation, our 13-year journey reflects impactful innovation in the agricultural sector.
Website: https://agrevolution.in/
Role Overview:
The Brand Manager – Agri Inputs will conceptualize and execute integrated marketing campaigns for DeHaat’s agri-input portfolio. The role involves close collaboration with business, category, agronomy, and sales teams to drive farmer awareness, retailer engagement, product adoption, and revenue growth. As a brand custodian, the incumbent will translate product benefits and agronomic insights into simple, credible, and locally relevant communication across key touchpoints. The role requires strong project management, agency coordination, and campaign measurement skills, along with a keen understanding of rural markets and farmer needs.
Roles & Responsibilities:
• Work with the Marketing Head to conceptualize and manage integrated marketing campaigns (ATL/BTL) for DeHaat’s agri-input portfolio, including seeds, crop-protection products, crop nutrition and other relevant offerings.
• Partner with Agri-Inputs business leaders, category teams and field teams to plan and execute campaigns that drive product awareness, farmer adoption, channel engagement and revenue growth.
• Act as a brand custodian, ensuring consistent brand positioning, messaging and communication across product packaging, trade marketing, digital channels, retail touchpoints and on-ground activations.
• Develop farmer- and retailer-focused value propositions by translating product benefits, agronomic use cases and category insights into clear, credible and locally relevant communication.
• Lead end-to-end marketing initiatives across trade, digital, print and on-ground platforms, including dealer/retailer engagement, village-level activations, demonstrations, field days and seasonal campaigns, in collaboration with relevant teams.
• Work seamlessly with internal stakeholders and external creative, media, activation and production agencies to develop campaign assets and deliver high-quality execution within agreed timelines and budgets.
• Coordinate with agronomy, product, sales and field teams to ensure product claims and usage communication are accurate, responsible and aligned with approved recommendations.
• Track campaign effectiveness through relevant metrics such as reach, engagement, leads, retailer participation, product adoption and sales uplift; use primary and secondary research to recommend improvements.
• Monitor agri-input market developments, farmer needs, seasonality, competitor activity and regional communication trends to inform brand strategy and campaign planning.
Skills/Requirements:
• A proactive, hands-on professional who works well across cross-functional teams and builds strong relationships with business, sales, product and other stakeholders.
• Experience in brand management and integrated campaign execution, with a good understanding of ATL, BTL, trade marketing, digital, print and on-ground activations.
• Ability to convert product and category information into simple, persuasive communication for farmers, retailers and other channel partners.
• Strong project management, communication and analytical skills, with the ability to manage multiple campaigns and measure outcomes.
• Comfortable working in a dynamic, field-oriented environment and embracing ambiguity; willingness to travel to markets and interact with sales teams, retailers and farmers as required.
• An interest in agriculture and rural markets; prior exposure to agri-inputs, FMCG, rural marketing, channel marketing or a distribution-led business will be an advantage.
Experience and Qualifications:
• 3–5 years of overall experience, including 2–3 years in brand management or integrated marketing. MBA/PGDM in Marketing. Relevant experience in agri-inputs, rural marketing or farmer-facing categories is desirable

Work arrangement
No