PAN-INDIA DIGITAL MARKETING & LEAD MANAGER

PAN-INDIA DIGITAL MARKETING & LEAD MANAGER
Ronak Pharma | Aligarh, Uttar Pradesh | Full-time, On-site
JOB SNAPSHOT
- Company: Ronak Pharma (wholesale pharmaceutical distributor)
- Location: Shop No. 2 & 3, Simra Complex, Phaphala Street, Aligarh 202001 (on-site)
- Employment type: Full-time, permanent; 6-month probation
- Reports to: Rachit Agrawal, Manager
- Experience: 2 to 5 years; at least 1 year in pharma / healthcare B2B preferred
- Fixed CTC: ₹3.0 to 4.8 lakh per year (₹25,000 to ₹40,000 per month), based on experience
- Variable: Monthly incentive on advance-paid orders from new outstation buyers
- Openings: 1
ABOUT RONAK PHARMA
Ronak Pharma is an established wholesale medicine distributor in Aligarh, supplying licensed chemists, hospitals and clinics with a monthly turnover of about ₹70 lakh. We hold Wholesale Drug Licences (Form 20B and 21B), GST and FSSAI registration. We are now expanding beyond the Aligarh region to win bulk orders from licensed buyers across India on advance payment.
ROLE PURPOSE
You will build and run our digital sales engine: bring licensed pharma buyers from across India to our website and WhatsApp, qualify them, and convert them into repeat advance-payment orders. This is a revenue role, not a social-media posting role. You will be measured on qualified leads and paid orders.
KEY RESPONSIBILITIES
1. Website and SEO
- Own the Ronak Pharma website: product/category pages, speed, mobile UX, enquiry forms and WhatsApp click-to-chat.
- Run on-page and local SEO, Google Business Profile, and B2B keyword targeting.
2. Lead generation
- Run and optimise Google Ads and Meta Ads aimed at chemists, pharmacies, nursing homes and sub-distributors.
- List and manage the firm on B2B channels such as IndiaMART, TradeIndia, Pharmarack and similar platforms.
- Build outbound lists of licensed buyers by state and run cold calling and WhatsApp outreach.
3. Lead management
- Log every enquiry in a CRM or Google Sheet within 2 hours; qualify on drug licence, GST, product need and order size.
- Follow up until closed or rejected; hand verified orders to billing with advance payment confirmed.
4. WhatsApp and retention
- Run the WhatsApp Business catalogue and broadcast lists; push offers, new stock and short-expiry clearance.
- Re-activate dormant buyers and drive repeat orders.
5. Content
- Produce product creatives, festival posts and short videos in Hindi and English for B2B buyers.
6. Reporting
- Weekly report to management: leads by source, cost per lead, conversion rate, orders and revenue.
KPIs AND TARGETS
The role must pay for itself by month 6: new outstation sales of ₹10 lakh per month on advance payment.
- Qualified leads (licence + GST verified): 100 per month by month 3; 200 per month by month 6
- New paying outstation buyers: 15 by month 3; 50 by month 6 (cumulative)
- New outstation sales (advance paid): ₹4 lakh per month by month 3; ₹10 lakh per month by month 6
- Repeat-order rate of new buyers: 40% by month 6
- Cost per qualified lead: under ₹300 by month 3; under ₹200 by month 6
- Lead response time: under 2 hours by month 3; under 1 hour by month 6
- Website organic visits: 1,000 per month by month 3; 3,000 per month by month 6
SKILLS AND QUALIFICATIONS
Must have:
- Graduate in any stream; B.Pharm, D.Pharm or MBA (Marketing) is a strong plus.
- 2+ years running Google Ads, Meta Ads and SEO with measurable lead results you can show.
- Working knowledge of WordPress or website builders, Google Analytics, Search Console and Google Business Profile.
- Lead tracking in a CRM or Google Sheets / Excel.
- Confident phone and WhatsApp communication in Hindi and English.
Strongly preferred:
- Experience in pharma distribution, a C&F agency, a pharma company or a B2B pharma platform.
- Understanding of PTR / PTS margins, schemes, expiry and batch handling, and how chemists buy.
- Basic design and video editing (Canva, CapCut or similar).
Not suitable:
- Candidates with only social-media posting experience and no lead or sales numbers.
COMPLIANCE NON-NEGOTIABLES
Pharma marketing is regulated, so these rules are part of the job:
- Sell only to buyers with a valid drug licence and GST; collect and file copies before the first dispatch.
- No advertising of prescription medicines to the general public; all promotion stays B2B, to licensed trade only.
- No medical claims in ads or creatives, and no promotion of Schedule H1, X or narcotic products online.
- Follow Google and Meta healthcare advertising policies and keep our ad accounts in good standing.
COMPENSATION AND BENEFITS
- Fixed: ₹25,000 to ₹40,000 per month, based on experience and pharma background.
- Incentive: a percentage of gross margin on advance-paid orders from new outstation buyers, paid monthly after payment realisation.
- Ad budget, tools and a company phone / WhatsApp Business number provided.
- Salary review after probation, linked to KPI achievement.
HOW TO APPLY
WhatsApp or call 9219271001 / 9319488088 with your CV and proof of results (ad dashboards, lead numbers, websites you ranked).
Selection process:
1. CV and results screening.
2. Paid 3-day trial task: audit our website, propose a 90-day lead plan with budget, and draft one Google Ad and one WhatsApp broadcast for chemists.
3. Final interview with management; reference check with a previous employer.
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Work arrangement
No