Senior Program Manager, Product & Marketing Operations

Job Title: Senior Program Manager, Product & Marketing Operations
Location: Yonkers, NY (Hybrid ) or Remote
Reports to: Senior Director of Operations
Salary: $110-$130K
About Bask & Lather Co.
Bask & Lather Co. is a fast-growing haircare brand built on culture, community, and results. As we scale across DTC, TikTok Shop, retail, and experiential channels, we require a highly disciplined Project Manager to drive end-to-end execution across new product development, marketing campaigns, and retail initiatives.
This role enables timely, accurate execution through clear ownership, integrated planning, early risk identification, and verified launch readiness.
Role Overview
We are seeking an experienced Senior Program Manager, Product & Marketing Operations to translate business priorities into completed product launches, marketing campaigns, and cross-functional business initiatives. Reporting to the Senior Director of Operations, this person personally builds and drives integrated project plans, resolves dependencies and blockers, holds owners accountable for commitments, and verifies that deliverables are approved, implemented, and complete.
This is a hands-on senior program management role accountable for integrated planning, proactive problem solving, and delivery across functions. The Program Manager challenges missed commitments, secures recovery plans, and escalates decisions with options and business impact, enabling execution without repeated follow-up.
The ideal candidate has personally managed physical consumer product launches and integrated marketing campaigns in a fast-paced environment, coordinating Brand, Operations, Supply Chain, Social, E-commerce, CRM, Paid Media, and external partners. The role owns planning, dependencies, delivery tracking, escalation, and completion verification. Functional leaders retain ownership of strategy, staffing, technical and creative quality, and approvals within their areas.
Key Responsibilities
1. End-to-End Project Ownership (Product + Campaigns)
Own execution for:
New product development (concept → formulation → packaging → launch)
Marketing campaigns (sales, seasonal launches, partnerships, retail activations) and assigned cross-functional business initiatives, including channel launches and operational implementations
Proactively manage projects end-to-end, identifying risks early and escalating when necessary with clear solutions
Secure owners and delivery commitments, define completion criteria, and verify acceptance by the receiving team. Track missed commitments through recovery and closure.
2. New Product Development (NPD) Execution
Manage full NPD lifecycle:
Concept and kickoff
R&D and formulation coordination
Packaging development
Labeling, claims, and compliance
Sampling, testing, and approvals
Launch readiness
Ensure all SKUs, variants, and components are fully scoped from the start
Coordinate across R&D, Ops, Supply Chain, Brand, and manufacturers
3. Marketing Campaign Execution
Manage execution of:
Sales campaigns
Retail launches and activations
TV segments, influencer campaigns, and partnerships
Ensure all assets, timelines, and deliverables are aligned across channels
Coordinate with Social, Brand, E-commerce, and external partners
4. Structured Project Kickoff & Scope Definition
Lead formal kickoff for every project to confirm scope, owners, dependencies, approval gates, and open decisions
Define and validate scope during kickoff and planning:
All SKUs
All deliverables and assets
All timelines and dependencies
Validate critical scope and launch requirements with stakeholders before execution; document assumptions and assign owners and deadlines for unresolved decisions
Identify missing SKUs or deliverables early; manage approved scope changes and communicate their effect on timing, resources, and launch readiness
5. Timeline & Critical Path Management
Build and maintain detailed timelines in project management tools
Manage critical path across product development and campaigns
Track dependencies and ensure alignment across teams
Build backward plans using realistic lead times, approval gates, and resource availability; surface conflicts early and secure recovery actions when dates are at risk
6. Retail & Launch Readiness
Ensure products and campaigns are fully launch-ready across:
DTC, including website and app
Retail and marketplaces, including Amazon and TikTok Shop
Media
Confirm all requirements are completed before launch:
Packaging, labeling, compliance
Assets and approvals
Operational readiness
7. Risk Management & Proactive Problem Solving
Identify risks early across all projects
Communicate issues before deadlines are impacted
Present solutions and recovery plans with accountable owners, revised dates, tradeoffs, and decisions required; escalate unresolved conflicts to the Senior Director of Operations
Prevent execution breakdowns and last-minute scrambling
8. Execution Accuracy & Attention to Detail
Ensure accuracy in:
Dates and timelines
Asset naming and organization
Campaign details and logistics
Product scope and SKUs
Validate critical information, document assumptions and decisions, and resolve uncertainty proactively
9. Asset & Deliverable Coordination
Track all creative and product assets (video, photo, copy, packaging)
Verify completion through receiving-team acceptance, documented approvals, and launch-day checks. Confirm approved assets, listings, offers, links, and campaign components are implemented correctly across applicable channels. Track outstanding issues through resolution.
Obtain and document signoffs from authorized functional approvers before external submissions. Track labeling, claims, and compliance review without acting as the technical or regulatory approver.
10. Cross-Functional Alignment & Communication
Coordinate across:
Brand & Marketing
Social Media
E-commerce
Operations & Supply Chain
External vendors and partners
Maintain one prioritized portfolio showing owners, milestones, dependencies, resource conflicts, and status. Obtain cross-functional commitments and escalate unresolved priority conflicts with options and business impact.
Publish weekly updates covering completed work, upcoming commitments, overdue items, risks, recovery actions, and decisions needed. Label unconfirmed dates and assign owners and deadlines to resolve them. Facilitate working meetings that secure decisions and close actions.
What Success Looks Like
Products launch against agreed plans with documented scope, required approvals, and readiness confirmed by receiving teams
Campaign components are approved, handed off, and activated correctly across applicable channels; issues are tracked through resolution
Portfolio reporting is dependable; SKU scope, dates, dependencies, and completion evidence are accurate and current
Risks are identified early and resolved proactively
Leadership receives timely, decision-ready escalations and spends less time chasing updates or reconnecting teams
Qualifications
PMP (Project Management Professional) certification preferred; demonstrated delivery experience is essential
6+ years of relevant project or program management experience in fast-paced environments
Required: Personally managed physical consumer products through development and launch, including formulation or R&D, packaging, testing, production, and commercialization dependencies
Required: Managed integrated marketing campaigns across multiple channels. Beauty or personal care experience preferred; relevant physical consumer product launch experience in CPG required.
Strong cross-functional leadership across Brand, Operations, Supply Chain, and external partners
Strong proficiency in project management tools (Monday.com preferred) and Excel; demonstrated ability to recover slipping projects and manage concurrent initiatives in a lean organization
Core Competencies
End-to-End Ownership: Drives projects from concept to completion
Process Discipline: Applies structured methodologies consistently
Attention to Detail: Catches what others miss
Proactive Communication: Flags risks early and clearly
Execution Excellence: Personally drives work through completion, verifies implementation, and delivers without constant follow-up
Cross-Functional Leadership: Secures commitments, challenges missed deadlines, resolves blockers, and escalates decisions with options

Employment type
Full-Time

Work arrangement
Yes