Digital Content & Copywriting Specialist | Journey Beyond

Journey Beyond | Adelaide, SA | Full Time
Ready to turn great stories into digital experiences that inspire people to travel?
Join Journey Beyond and bring some of Australia’s most unique tourism brands to life online. You’ll create engaging content across a diverse portfolio of websites, helping guests discover new destinations, plan memorable experiences and move confidently from inspiration to booking.
Why Join Us
Create content for a diverse portfolio of tourism brands
Shape a major multi-brand digital content project
Generous discounts on Journey Beyond travel and experiences
Study Assistance Program to support your development
Employee wellbeing benefits, including private health discounts and EAP
About the Role
You’ll combine storytelling, digital content management and performance insights to improve the online experience across a selection of Journey Beyond brands.
From refreshing website copy and managing content in the CMS to improving search visibility and customer journeys, you’ll create content that is clear, engaging and designed to perform. You’ll work with Digital, Brand, Marketing and Operations teams to ensure every page reflects the right voice, supports the guest journey and contributes to commercial growth.
Key responsibilities include:
Create and edit engaging, brand-aligned digital content
Manage website updates, publishing and content quality
Improve content for SEO, GEO and online accessibility
Use performance insights to increase engagement and conversion
Partner with teams across our brands and operations
About You
You’re a confident digital writer who combines creativity with attention to detail and enjoys adapting content for different brands, audiences and online journeys.
You’ll bring:
Two or more years’ experience in digital marketing or content
Strong copywriting, editing and proofreading skills
Experience using a CMS, with Umbraco or Craft desirable
Knowledge of SEO, digital analytics and content optimisation
Strong organisation, communication and stakeholder management skills
Experience with tools such as Google Analytics, Google Tag Manager, Looker Studio or Microsoft Clarity will be highly regarded. An understanding of UX, website design and digital development processes will also support your success.
About Us
Journey Beyond is Australia’s leading experiential tourism group, operating some of the country’s most iconic travelexperiences across rail, cruise, marine, accommodation and adventure tourism. Our Corporate teams support a diverse portfolio of brands across Australia and New Zealand. Whether improving business processes, building commercial partnerships or supporting our operations, every team plays an important role in bringing memorable guest experiences to life.
Successful candidates will be required to complete a National Criminal History Check as part of the recruitment process.
Requirements
Strong copywriting, editing and proofreading skills, including writing for different brands and audiences.
Website content management experience — Umbraco and Craft CMS are desirable.
An understanding of SEO and GEO — helping content appear in search engines and AI-powered search.
Experience using analytics tools such as Google Analytics, Google Tag Manager, Google Data Studio and Microsoft Clarity to guide content improvements.
An understanding of website usability and accessibility, and how content supports the customer experience.
Good communication and organisation skills, with the ability to work across teams, manage competing priorities and meet tight deadlines.
An understanding of website development processes and how work is prioritised.
Benefits
Extra Superannuation - Pension plan
Unpaid Extended Leave
Work From Home - Flexible hours
Training & Development
Free Food & Snacks
Employee Discounts
Performance Bonus
Employee Assistance Program - Counseling
Novated Leasing
Stock Option Plan

Work arrangement
No