Vice President of Marketing

Company Description Zorvia Core is a specialized digital transformation partner for B2B companies scaling from about 50 to 500 team members. The company focuses on eliminating the “Manual Coordination Tax” that arises when growing organizations outgrow their existing processes, tools, and operating systems. Zorvia Core provides a Coordination Audit to diagnose coordination overhead, then designs and implements custom workflow systems, automations, and integrations to streamline operations. Through its Zero Coordination Retainer, the company offers ongoing support, quarterly audits, and a dedicated contact, ensuring continued optimization beyond initial go-live. Zorvia Core is designed for organizations that want a hands-on partner instead of a traditional large consultancy approach.
Role Description The Vice President of Marketing is a full-time, remote leadership role responsible for shaping and executing Zorvia Core’s overall marketing strategy. This role oversees brand positioning, demand generation, and go-to-market initiatives targeting B2B companies undergoing digital transformation. Day-to-day responsibilities include developing integrated marketing plans, guiding market research, managing content and campaign strategy, and aligning marketing efforts closely with sales and service teams. The Vice President of Marketing will lead and mentor a distributed marketing team, manage key agency and vendor relationships, and ensure consistent messaging across all channels, including digital, events, and public relations. This role also tracks performance metrics, optimizes marketing investments, and contributes to executive-level decisions on company growth and market expansion.
Qualifications
Candidates should possess strong skills in Marketing, Marketing Management, and Market Planning to design and lead effective growth strategies.
Candidates should possess skills in Market Research to understand target segments, customer needs, and competitive positioning.
Candidates should possess skills in Public Relations to manage brand reputation, thought leadership initiatives, and external communications.
Proven experience in senior marketing leadership roles within B2B or professional services environments.
Demonstrated success in building and scaling demand generation programs and integrated marketing campaigns.
Strong analytical skills, including comfort with marketing performance data, dashboards, and ROI analysis.
Excellent written and verbal communication skills, with the ability to communicate complex concepts clearly to diverse stakeholders.
Experience working in remote or distributed teams and collaborating across functions such as sales, product, and operations.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.

Work arrangement
Yes