Marketing Research & Insights Manager

📢 WE’RE HIRING: MARKETING RESEARCH & INSIGHTS MANAGER
Employment Type: Full-Time
Level: Management / Mid-to-Senior Level
We are seeking an analytical and market-oriented Marketing Research & Insights Manager to lead market research initiatives, uncover consumer insights, and support data-driven marketing strategies. The ideal candidate will have strong research and analytical capabilities, with the ability to translate market trends, customer behavior, and competitive intelligence into actionable recommendations that drive business growth and strengthen market positioning.
🎯 Key Responsibilities
Develop and implement marketing research strategies aligned with business objectives.
Lead market research projects to understand customer preferences, purchasing behavior, and industry trends.
Conduct competitor analysis and market assessments to identify opportunities and potential business risks.
Design and manage surveys, interviews, focus groups, and other research methodologies.
Analyze quantitative and qualitative data to identify consumer patterns, market opportunities, and emerging trends.
Translate research findings into actionable insights to support marketing campaigns and business decisions.
Collaborate with marketing, sales, product development, and business strategy teams to define research priorities.
Monitor brand awareness, customer satisfaction, market perception, and campaign effectiveness.
Develop reports, dashboards, and presentations to communicate findings to senior management.
Evaluate market segmentation, customer profiles, and audience behavior to support targeted marketing initiatives.
Establish research standards and data quality procedures to ensure reliable and consistent insights.
Manage research budgets, external research agencies, project timelines, and deliverables.
Identify opportunities for product positioning, market expansion, and customer engagement improvements.
Stay informed about new research methodologies, analytics tools, and developments in consumer intelligence.
✅ Requirements
Bachelor's degree in Marketing, Market Research, Business Analytics, Statistics, Economics, or a related field.
A master's degree in Marketing Research, Business Analytics, or a related discipline is an advantage.
Proven experience in market research, consumer insights, marketing analytics, or a similar role.
Strong understanding of qualitative and quantitative research methods.
Proficiency in data analysis, research reporting, and visualization tools.
Experience with survey platforms, customer research tools, and market intelligence resources.
Excellent analytical, critical-thinking, and problem-solving skills.
Strong written communication, presentation, and stakeholder management abilities.
Ability to translate complex research findings into clear business recommendations.
🌟 What We Offer
Competitive salary and performance-based incentives.
Opportunities for professional development and career advancement.
A collaborative and data-driven working environment.
Opportunities to lead strategic market research and consumer insight projects.
Exposure to market intelligence tools, customer analytics, and business strategy development.
The opportunity to influence marketing decisions and contribute to sustainable business growth.
📩 Interested in this opportunity? Submit your CV along with a brief overview of your relevant experience. Our recruitment team will review your application and contact shortlisted candidates.
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Work arrangement
Yes