Brand Manager

Role: Brand Manager
Role overview:
We are looking for a data-driven and performance-oriented Assistant - Brand Manager to drive qualified lead generation, digital sales, and ROI-focused marketing initiatives across our commercial real estate portfolio
Key responsibilities
Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads to generate high-quality leads.
Drive lead generation while optimizing CPL (Cost Per Lead), CPA (Cost Per Acquisition), CPQL (Cost Per Qualified Lead), and CPSV (Cost Per Site Visit) to maximize campaign efficiency.
Monitor campaign performance, analyze KPIs, and provide actionable insights to improve conversions and return on ad spend (ROAS).
Manage campaign tracking and attribution using GA4, GTM, Meta Pixel, Conversions API, and Microsoft Clarity.
Support digital sales initiatives by improving the online customer journey and maximizing digital revenue opportunities.
Demonstrate an inclination to use AI-powered tools wherever required for campaign planning, audience insights, reporting, automation, and performance optimization.
Requirements
Bachelor's degree in Marketing, Business, Digital Media, or a related field. (MBA Preferred)
4–7 years of experience in Brand Management, preferably in Commercial Real Estate.
Strong hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
Expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversions API, and Microsoft Clarity.
Strong understanding of conversion tracking, attribution models, CRM integration, and lead lifecycle management.
Proven experience in optimizing campaigns based on CPL, CPA, CPQL, CPSV, ROAS, CTR, and Conversion Rate.
Experience working with landing pages, lead funnels, and marketing automation platforms.
Excellent analytical, reporting, and problem-solving skills with a data-first approach.
Strong communication, stakeholder management, and collaboration skills.
Self-motivated, proactive, and capable of managing multiple campaigns simultaneously.
Knowledge of SEO and organic marketing is an added advantage.
Experience with AI-enabled marketing tools for campaign optimization and productivity is preferred

Work arrangement
No