B2B Marketing Copywriter - Remote Work

About the Company
The hiring organization operates in the engineering, construction, and industrial solutions sector, providing products and services to business customers. The organization has dedicated technical writing expertise and is looking for marketing copywriting support focused on brand messaging, customer engagement, and communicating the value of its offerings.
About the Role
The organization is seeking an experienced Freelance B2B Marketing Copywriter for a part-time, fully remote contract position. The role is focused on creating clear, persuasive marketing content that helps customers and prospects understand complex products, services, and technical concepts. Rather than producing technical documentation, the writer will concentrate on marketing storytelling, brand messaging, product positioning, and customer-focused communication.
Working with marketing teams, technical subject-matter experts, and other internal stakeholders, the copywriter will develop content for digital and print channels. The ideal candidate combines strong writing skills with a strategic understanding of B2B marketing and can communicate technical information in an accessible way without losing accuracy or industry credibility.
Key Responsibilities
Develop marketing copy for websites, email campaigns, brochures, sales collateral, presentations, and other print and digital materials.
Translate complex technical information into clear, engaging, benefit-driven messaging for customers, prospects, and industry stakeholders.
Collaborate with marketing teams, technical subject-matter experts, and internal stakeholders to understand products, services, and customer needs.
Create and refine brand messaging, product positioning, and value propositions.
Write and edit content that supports brand awareness, lead generation, customer engagement, and sales initiatives.
Develop case studies, customer success stories, and thought leadership content that demonstrate real-world applications and business value.
Maintain a consistent brand voice, tone, and messaging across marketing materials.
Review and refresh existing content to improve clarity, engagement, and effectiveness.
Manage multiple freelance writing assignments independently, meet project deadlines, and incorporate stakeholder feedback.
Required Qualifications
At least four years of professional marketing copywriting or B2B content writing experience.
A strong portfolio demonstrating effective marketing copy across multiple channels.
Experience writing for B2B audiences.
Proven ability to simplify technical subject matter and communicate customer benefits without compromising accuracy.
Strong understanding of brand voice, product positioning, and persuasive marketing messaging.
Experience developing website copy, email campaigns, sales collateral, case studies, and other marketing content.
Excellent writing, editing, proofreading, and communication skills.
Ability to collaborate effectively with technical experts and marketing stakeholders.
Strong organizational skills and the ability to manage freelance assignments independently.
Preferred Qualifications / Requirements
Experience writing for engineering, construction, manufacturing, industrial products, infrastructure, or related industries.
Ability to understand complex products and services quickly and explain their value to customers.
A strategic marketing mindset, strong creative instincts, and the ability to produce engaging copy with minimal oversight.
Familiarity with technical industries and the ability to connect technical solutions to customer needs and business outcomes.
Location and Work Arrangement
Location: Alpharetta, Georgia
Work arrangement: Fully remote
Employment type: Freelance / Contract
Schedule: Part-time
Salary & Benefits
Compensation details are not specified in the listing.
Equal Opportunity / EEO
No equal opportunity or non-discrimination statement was provided in the original listing.

Work arrangement
Yes