𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿 (𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗗𝗼𝗺𝗮𝗶𝗻)

Company Description SkillsNCR, an education and capability-development initiative of Nervescape Analytics LLP, helps learners and families make better decisions about learning and professional growth. Instead of starting with courses or tutors, SkillsNCR focuses on identifying what is actually holding a learner back and then recommends targeted next steps. The organization currently works in two areas in Gurugram: supporting school students and parents in understanding the right kind of academic or exam-readiness support, and WorkReady by SkillsNCR, which builds practical capabilities for final-year students, graduates, and early-career professionals. WorkReady focuses on real-world skills in data, automation, applied AI, business processes, professional communication, and workplace delivery. SkillsNCR is built around clear expectations, practical work, regular feedback, and accountability to make capability development easier to choose, better matched, and more reliable.
Role Description This is a contract, hybrid role for a Performance Marketer in the education domain, based in Gurugram with some work-from-home flexibility. The Performance Marketer will plan, execute, and optimize paid campaigns across digital channels to drive high-quality leads for both school/parent offerings and WorkReady programs. Day-to-day responsibilities include defining target audiences, setting up and managing campaigns, tracking performance metrics, and continuously improving cost per lead and conversion rates. The role involves close collaboration with content, product, and operations teams to ensure messaging, landing pages, and funnels align with learner needs and program outcomes. The Performance Marketer will also be expected to run experiments, report insights clearly, and maintain a data-driven approach to all marketing decisions.
Qualifications
Strong performance marketing skills, including paid search, paid social, and optimization of campaigns for lead generation and conversions.
Ability to work with analytics and reporting tools, interpret data, and make evidence-based decisions to refine targeting, creatives, and budgets.
Experience collaborating with content and product teams to align campaigns with learner segments, value propositions, and landing page flows.
Comfort working in an education or edtech environment, with sensitivity to learner and parent decision-making processes.
Effective written and verbal communication skills, with the ability to present findings and recommendations clearly and succinctly.
Strong organization and time-management skills, with the ability to handle multiple campaigns and priorities in a hybrid work setting.
Prior experience in performance marketing for services or subscription-based offerings is preferred; experience in Gurugram or similar markets is a plus.
Bachelor’s degree in marketing, business, statistics, or a related field is beneficial; relevant certifications in digital marketing or analytics are an advantage.

Work arrangement
Hybrid