Loyalty SME

Loyalty SME / Functional Lead
Experience: 15+ Years
Location: PAN India
We are looking for an experienced Loyalty SME / Functional Lead to drive loyalty strategy, program design, customer engagement, and transformation for a large-scale retail environment.
Key Responsibilities:
Lead end-to-end loyalty strategy and program design, including tiers, points, rewards, promotions, personalization, and member engagement journeys.
Drive customer lifecycle, engagement, and retention strategies.
Lead requirement gathering, functional workshops, and discussions with senior business stakeholders.
Define loyalty business processes, operating models, KPIs, and success metrics.
Work closely with CRM, Marketing, Analytics, Product, and Technology teams to translate business requirements into functional solutions.
Provide functional leadership across cross-functional business and delivery teams.
Support solution discussions, client presentations, and transformation initiatives.
What We’re Looking For:
15+ years of experience in Loyalty, CRM, Customer Engagement, or Marketing Transformation.
Strong experience designing and managing enterprise-scale loyalty programs.
Deep understanding of loyalty economics, tiers, points, rewards, promotions, retention, and personalization.
Experience in Retail, Consumer Goods, eCommerce, or Omnichannel environments.
Strong functional consulting, stakeholder management, and communication skills.
Ability to engage with senior stakeholders and lead business and functional discussions.
Key Skills:
Loyalty Strategy | Loyalty Program Design | CRM | Customer Engagement | Customer Lifecycle Management | Rewards & Promotions | Personalization | Retail / eCommerce | Business Analysis | Stakeholder Management

Work arrangement
No