Performance Marketing Executive

About the Role
We are looking for a Performance Marketing Executive to manage and grow our multiple mobile apps through Meta Ads and Google Ads. The ideal candidate should be technically strong, data-driven, and capable of independently optimizing and scaling campaigns.
Key Responsibilities
Plan, launch, manage, and optimize Meta & Google Ads campaigns for app installs, purchases, and subscriptions.
Monitor and improve CPI, CPA, CAC, CTR, CPM, CVR, ROAS, LTV, and retention.
Analyze campaign, audience, creative, placement, keyword, and funnel-level performance.
Identify performance issues and take data-driven optimization decisions.
Develop and execute scaling strategies while maintaining target CPA/ROAS.
Conduct continuous A/B testing of creatives, audiences, messaging, and campaign structures.
Work with Creative & Content teams to develop high-performing ad creatives and new growth angles.
Manage tracking, attribution, events, UTM parameters, and deep links.
Analyze app funnel performance from Install → Registration → Purchase/Subscription → Revenue.
Prepare performance reports and provide actionable growth insights.
Technical Skills
Strong hands-on experience with Meta Ads Manager & Google Ads.
Good understanding of App Campaigns, app acquisition, purchase/subscription optimization, and scaling.
Experience with Firebase / AppsFlyer / GA4 / Adjust or similar platforms.
Strong Excel / Google Sheets and data-analysis skills.
Understanding of attribution, conversion tracking, deep links, and app events.
Strong knowledge of performance marketing metrics and funnel analysis.
What We Look For
Analytical & data-driven mindset
Strong problem-solving skills
Ability to scale campaigns and drive growth
Strong understanding of creative performance
Ability to manage multiple apps and campaigns
Proactive, experiment-driven approach
Focus on business outcomes, revenue, and profitability, not just installs

Skills
Performance Marketing

Work arrangement
No