Performance Marketing Executive - App Marketing

Company: BhaktilokLocation: HSR Layout, BengaluruWork Mode: Work From Office (WFO)Experience: 1–3 YearsEmployment Type: Full-TimePreferred: Immediate Joiners
About the RoleWe are looking for a Performance Marketing Executive to manage and grow our multiple mobile apps through Meta Ads and Google Ads. The ideal candidate should be technically strong, data-driven, and capable of independently optimizing and scaling campaigns.Key ResponsibilitiesPlan, launch, manage, and optimize Meta & Google Ads campaigns for app installs, purchases, and subscriptions.Monitor and improve CPI, CPA, CAC, CTR, CPM, CVR, ROAS, LTV, and retention.Analyze campaign, audience, creative, placement, keyword, and funnel-level performance.Identify performance issues and take data-driven optimization decisions.Develop and execute scaling strategies while maintaining target CPA/ROAS.Conduct continuous A/B testing of creatives, audiences, messaging, and campaign structures.Work with Creative & Content teams to develop high-performing ad creatives and new growth angles.Manage tracking, attribution, events, UTM parameters, and deep links.Analyze app funnel performance from Install → Registration → Purchase/Subscription → Revenue.Prepare performance reports and provide actionable growth insights.Technical SkillsStrong hands-on experience with Meta Ads Manager & Google Ads.Good understanding of App Campaigns, app acquisition, purchase/subscription optimization, and scaling.Experience with Firebase / AppsFlyer / GA4 / Adjust or similar platforms.Strong Excel / Google Sheets and data-analysis skills.Understanding of attribution, conversion tracking, deep links, and app events.Strong knowledge of performance marketing metrics and funnel analysis.What We Look ForAnalytical & data-driven mindsetStrong problem-solving skillsAbility to scale campaigns and drive growthStrong understanding of creative performanceAbility to manage multiple apps and campaignsProactive, experiment-driven approachFocus on business outcomes, revenue, and profitability, not just installs

Skills
Performance Marketing, Excel

Experience
1-3 yrs

Work arrangement
No