Brand Ambassador

Company Description Akshayakalpa Organic is India’s first certified organic dairy enterprise, combining scientific approaches with traditional dairy farming practices to deliver high-quality, nutrient-rich products. The organization follows a farmer-first, planet-friendly philosophy, ensuring milk and dairy products are free from antibiotics, chemicals, preservatives, and artificial hormones. Its model empowers a community of farmers through ethical, sustainable entrepreneurship and the use of organic fodder and stress-free, free-roaming cows. Akshayakalpa’s milk is processed using hygienic, carefully controlled methods to avoid contamination and maintain superior taste and nutrition. The product range includes farm fresh milk, A2 milk, curd, ghee, butter, paneer, and artisan cheese, all reflecting the brand’s commitment to sustainability and quality.
Job Summary
The Brand Ambassador will be responsible for conducting on-ground promotional activities, organizing events, generating qualified leads, driving customer conversions, and building strong relationships with existing and potential consumers across apartments and residential communities.
Key Roles & Responsibilities
1. Event Planning & Execution
Plan and execute promotional events, apartment activations, sampling activities, and door-to-door campaigns.
Submit monthly event plans to the BTL Head for review and approval.
Coordinate with event organizers, agents, apartment associations, vendors, and other stakeholders.
Ensure 100% execution of committed events as per the monthly plan.
Generate qualified leads and drive consumer conversions through event activities.
Identify and onboard new event organizers, agents, and apartment associations.
2. Consumer Engagement & Brand Promotion
Interact with existing consumers to understand product quality, delivery services, and customer feedback.
Introduce Akshayakalpa Organic products to new consumers through product demonstrations and sampling activities.
Educate consumers about Akshayakalpa products, mobile applications, online ordering platforms, and home delivery services.
Explain the company's organic farming practices, product quality, and certifications.
Collect consumer feedback and identify areas for improvement.
Promote consumer engagement initiatives such as farm visits and the Farmer for a Day programme.
Encourage customer referrals and promote products through apartment groups, WhatsApp communities, and social networks.
3. Lead Generation & Business Development
Generate qualified consumer leads through events, sampling activities, and direct customer interactions.
Follow up with interested consumers and convert qualified leads into orders and recharges.
Build relationships with apartment associations, residential communities, and key customers.
Organize group meetings, community activities, and promotional campaigns.
Identify organic product vendors and introduce them to Akshayakalpa's organic market initiatives.
4. Daily Field Activities & Planning
Prepare and publish daily work plans and activity updates in the designated reporting system.
Visit existing and potential apartments to identify opportunities for promotional activities.
Conduct daily consumer interactions, apartment visits, and business development activities.
Coordinate with part-time promoters for weekend and large-scale events.
Ensure product sampling and promotional material availability during events.
Coordinate product requirements, stock confirmations, and leftover material handovers with the respective teams.
Complete daily action plans and follow up on pending activities.
5. Reporting & Performance Management
Track monthly event targets against actual achievements.
Maintain event-wise lead generation and expense reports.
Submit weekly consumer feedback reports.
Update lead generation details in Google Sheets or designated dashboards.
Maintain daily, weekly, and monthly activity reports.
Track marketing materials and goodies inventory and submit weekly consumption reports.
Review previous month's performance and prepare action plans to achieve upcoming targets.
6. Part-Time Promoter Management (Senior Brand Ambassador)
Identify, recruit, and manage part-time promoters for weekend and large-scale events.
Maintain a minimum team of 5 part-time promoters.
Ensure each promoter completes at least 6–8 events per month.
Monitor promoter performance and ensure a minimum of 5 recharges per event.
Monthly Performance Targets
The candidate will be responsible for achieving the following field activity targets:
Minimum 18 promotional events per month.
Minimum 100 spot recharges per month.
Daily visits to at least 10 apartments.
Appointment of 2 new event organizers daily.
Identification of 1 new organic vendor daily.
Identification of 1 new agent daily.
Generation and conversion of qualified consumer leads.
100% execution of committed monthly event plans.
Required Skills & Competencies
Excellent verbal communication and interpersonal skills.
Strong customer engagement and relationship-building abilities.
Experience in BTL marketing, field marketing, event management, or FMCG promotions.
Good negotiation and coordination skills.
Ability to generate leads and achieve business targets.
Willingness to travel within the assigned territory.
Self-motivated, target-oriented, and proactive approach.
Basic knowledge of MS Excel, Google Sheets, and reporting tools.
Preferred Experience
Experience in BTL activations, FMCG promotions, consumer engagement, or event management will be preferred.
Experience in dairy, food, or consumer goods industries will be an added advantage.
Interested candidates can apply by sharing their updated resumes.

Skills
Excel, Business Development, Lead Generation, Negotiation

Work arrangement
No