CRM & Lifecycle Marketing Intern

📝 CRM & Lifecycle Marketing Intern (Unpaid)
⚠️ Applications will only be accepted through the following site:👉 www.owlera.site
About Owlera
Owlera is an AI-powered career platform that helps students and fresh graduates gain practical experience through internship simulations inspired by real companies.
Participants work on realistic business challenges, receive AI-powered feedback, use modern professional tools, and build portfolio-ready projects that demonstrate their abilities to future employers.
We're looking for analytical, customer-obsessed students to join our CRM & Lifecycle Marketing Internship and gain hands-on experience in the retention work that turns one-time buyers into lifelong customers.
About the Internship
As a CRM & Lifecycle Marketing Intern, you'll do realistic lifecycle-marketing work inspired by real companies: building mock customer segments, drafting mock email journeys, planning mock onboarding flows, and measuring mock retention performance.
You'll learn how CRM teams drive repeat revenue — audience segmentation, lifecycle-stage messaging, automation, and win-back strategy.
Responsibilities
* Build mock CRM audience segments based on behavior, lifecycle stage, and purchase history.* Draft mock welcome/onboarding email sequences for new subscribers and customers.* Build mock lifecycle journey maps covering awareness, activation, retention, and reactivation.* Draft mock promotional and transactional email copy with clear CTAs.* Plan mock cart-abandonment and browse-abandonment recovery flows.* Draft mock loyalty-program messaging and rewards communications.* Build mock re-engagement campaigns for dormant or churned customers.* Draft mock SMS and push-notification copy for lifecycle campaigns.* Plan mock A/B tests on subject lines, send times, and email content.* Build mock CRM campaign calendars with key milestones and deadlines.* Draft mock customer-winback offers and discount strategy briefs.* Track mock lifecycle KPIs — open rates, click-through rates, and retention — and build mock performance dashboards.* Draft mock retention reports with churn analysis and improvement recommendations.* Build mock lead-nurturing workflows that hand qualified leads to sales.* Plan mock CRM data-hygiene routines covering list cleaning and preference centers.* Use AI tools to draft lifecycle copy, summarize customer feedback, and analyze results.
Requirements
* Current student or recent graduate in Marketing, Communications, Business, Data Analytics, or a related field.* Strong attention to detail — you can manage segments, lists, and workflows accurately.* Analytical mindset with comfort reading campaign metrics.* Confident communicator who can write clear, customer-friendly copy.* Creative mindset for designing engaging customer experiences.* Reliable with deadlines and quick to adapt when plans change.* Familiarity with AI tools such as ChatGPT, Claude, Gemini, or similar platforms is a plus.* Previous professional CRM or lifecycle-marketing experience is not required.
What You'll Gain
* A portfolio of lifecycle journeys, email campaigns, and retention reports.* Hands-on experience running mock CRM programs end to end.* Practical skills in segmentation, automation, and customer retention.* Understanding of how lifecycle marketing drives repeat revenue.* Experience using AI for copy drafting, personalization, and analysis.* Personalized AI feedback on your work.* Professional certificate upon successful completion.* Mentorship and weekly learning sessions.* Opportunity to strengthen your portfolio, resume, and interview readiness.
Internship Details
Role: CRM & Lifecycle Marketing InternLocation: RemoteType: Internship (Unpaid)Level: Entry LevelDuration: 6 WeeksCommitment: Flexible (approximately 10–15 hours per week)
If you're a data-curious people-person with a passion for turning customers into fans, we'd love to hear from you.
⚠️ Apply through:
👉 www.owlera.site

Skills
CRM

Experience
Fresher (0 yrs)

Work arrangement
Yes