Marketing Lead, Türkiye

JOB DESCRIPTION
ABOUT THE ROLE
We’re looking for a passionate marketing manager for one of Uber's largest and booming EMEA markets, to help develop the business in Turkey and ensure Uber and Uber Eats are loved and trusted brands in daily life.
You will be tasked with boosting market growth across mobility and delivery by increasing demand across our highest priority audiences and products while fueling engagement and loyalty amongst riders and drivers. You will contribute to build yearly marketing strategies and plans, develop world class, through-the-funnel marketing campaigns to drive both brand and business impact and will deploy marketing activations and programs leveraging Uber’s owned channels.
You will work closely with key cross-functional partners, such as the local Operations leadership team and General Managers, the communication and policy teams or the product & performance marketing teams.
This is a unique opportunity to join an exceptional team in a fast-paced and rewarding environment.
RESPONSIBILITIES
Strategy & Planning: contribute to building the strategy, planning, and KPI setting for Turkey brand marketing, including aligning on business objectives and priorities. Support the strategy to meet brand and business goals and craft the campaigns and initiatives calendar across different priorities and audiences.
Brand & Business Growth: Own the development of integrated marketing programs that balance long-term brand building with short- and medium-term commercial impact, driving outsized growth across Mobility, Delivery, and Membership in close collaboration with Communication, Policy and Operations teams.
Full-Funnel Marketing Excellence: Drive the development of best-in-class, full-funnel marketing strategies - from awareness to conversion to retention - ensuring a seamless and effective customer journey across all touchpoints in close alignment with cross-functional partners.
Creative & Agency Leadership: Drive the development of high-impact, best-in-class creative across your marketing initiatives, ensuring work is insight-driven, on-brand, bold and culture-shaping, executed with brilliant craft and delivered against both creative and commercial objectives.
Communication & media strategies: Pilot the development of consumer-centric communication strategies partnering with the regional media team and agency partners, execute the deployment of high impact media plans focused on driving business/brand impact with an ongoing focus on performance and optimization.
Cross-Functional Partnership

Skills
Performance Marketing