Director of Sales & Marketing

Lead and manage the Sales and Marketing Department to maximise market position of the hotel on an ongoing basis ensuring utilisation of sales resources.
Lead and manage the Business, Events and Groups (where applicable) Department to maximise business opportunities within this sector ensuring best practice has been implemented to produce superior results on a daily basis.
Manage the Reservations Department to ensure service delivery and reflection of the strategies for achieving budgeted revenues (where applicable).
Work with the Hotel Director of Revenue and Regional Director of Sales & Marketing to achieve optimum revpar/revenue/yield results for all segments of the business unit.
Develop a tactical approach to ensure the acquisition of major business opportunities.
Ensure the team are managing the business mix to achieve optimum sales performance.
Review market trends and competitor intelligence in order to lead fair market share.
Ensure commercial rate structures are in place, including contracted dynamic pricing, which are reflective of market positioning.
Ensure the team is maximising hotel revenue through effective pricing, space management and conversion, therefore increasing revenue in the key segments that generate the highest yield.
Ensure maximisation of revenue from Conference & Incentive segments by promoting the Hotel’s Food and Beverage outlets.
Explore opportunities for joint ventures with domestic industry partners that produce viable sales revenue.
Ensure Sales & Marketing Strategy is communicated effectively to the Sales & Marketing team to obtain support and commitment by giving meaning to the actions, and/or the role of each person, focused on reaching the Company goals.
Maintain consistent communication with General Manager, Regional DOSM, Director of Revenue, Sales & Marketing & National Account Managers regarding identified opportunities.
Participate in adhoc activity when required by Regional DOSM & National Director of Sales.
Effectively spearhead the E-Commerce function of the area in conjunction with the Corporate E-Commerce department.
Work with the Director of Food & Beverage to meet financial targets in patronage through strategic Departmental / Outlet Marketing programmes and tactical campaigns that are measured and tested on ROI.
Drive Industry Submissions for the Hotel (AOAA, HMAA, TIC etc)
Tertiary qualifications in Marketing, Business or Hospitality.
Minimum 5+ years of proven Sales & Marketing Hotel experience with a strong understanding of online distribution, e-commerce and digital marketing.
Strong knowledge of local businesses and industry trends
Experience managing costs, hit budgets and monitoring reports and plans
Experience with driving comprehensive marketing strategies and setting clear goals

Skills
Digital Marketing

Employment type
Full-time

Work arrangement
No