Social Media Manager / Content Marketing Manager / Digital Content Manager

Role Description
We are seeking a creative, strategic, and results-driven Social Media Manager / Content Marketing Manager / Digital Content Manager to oversee digital content activities, manage social media platforms, and develop engaging marketing campaigns that strengthen brand awareness and audience engagement. The successful candidate will be responsible for creating relevant content, maintaining a consistent brand identity, and supporting the organization's digital marketing objectives.
Key responsibilities include:
Develop and implement social media and content marketing strategies aligned with business objectives.
Manage the organization's social media accounts, digital channels, and online content platforms.
Plan, create, edit, and publish engaging content across social media, websites, blogs, and other digital channels.
Develop content calendars and coordinate regular publishing schedules.
Ensure all content follows brand guidelines, communication standards, and marketing objectives.
Create written, visual, and multimedia content to attract and engage target audiences.
Coordinate digital marketing campaigns, promotional activities, and product or service announcements.
Monitor social media trends, audience interests, competitor activities, and industry developments.
Manage audience interactions, respond to comments and messages, and encourage meaningful engagement.
Collaborate with design, marketing, sales, and communications teams to deliver consistent campaigns.
Identify opportunities to improve content performance, reach, visibility, and audience participation.
Track social media metrics, website traffic, engagement rates, and campaign performance.
Prepare regular reports and provide recommendations based on digital content analytics.
Support search engine optimization and ensure digital content follows relevant optimization practices.
Maintain website content, update digital resources, and ensure published information remains accurate.
Coordinate with designers, video creators, and other content contributors to produce marketing materials.
Develop content initiatives that support customer awareness, lead generation, and brand positioning.
Manage content approvals, publishing workflows, and digital asset organization.
Evaluate campaign effectiveness and continuously improve content strategies.
Qualifications
Degree or relevant qualification in Marketing, Communications, Digital Media, Journalism, Business Administration, or a related discipline.
Strong understanding of social media management, content marketing, and digital communication strategies.
Excellent writing, editing, proofreading, and content development skills.
Familiarity with major social media platforms and their content formats.
Understanding of audience targeting, brand positioning, and digital marketing principles.
Ability to create engaging content for different audiences and communication channels.
Knowledge of social media analytics, content performance measurement, and reporting.
Familiarity with content management systems, scheduling tools, and digital marketing platforms.
Basic understanding of SEO principles and website content optimization.
Creativity, attention to detail, and a strong sense of visual and written communication.
Good organizational and time-management skills with the ability to coordinate multiple projects.
Strong communication and collaboration abilities.
Ability to interpret performance data and translate insights into practical improvements.
Proficiency in Microsoft Office and relevant content creation or digital marketing tools.
Professional attitude, adaptability, initiative, and commitment to maintaining high-quality digital content.

Skills
Digital Marketing, SEO, Lead Generation

Experience
5+ yrs

Work arrangement
Yes