Marketing Specialist (Hospitality)

About The Company
Kohler Hospitality is a premier destination known for delivering exceptional resort experiences that encompass lodging, food and beverage, golf, wellness, retail, and events. As part of Destination Kohler, we pride ourselves on creating memorable guest journeys through innovative marketing strategies and outstanding service. Our commitment to quality and excellence has established us as a leader in the hospitality industry, attracting guests from around the world to enjoy our diverse and unique offerings in Kohler, Wisconsin.
About The Role
The Marketing Specialist, Hospitality, plays a critical role in supporting the planning, coordination, execution, and reporting of integrated marketing initiatives across Kohler Hospitality’s key business areas. Reporting to Hospitality Marketing leadership, this position is responsible for translating marketing plans and business priorities into organized, effective campaigns that drive brand awareness, guest engagement, and revenue growth. The role requires close collaboration with internal teams such as sales, revenue management, lodging, food and beverage, golf, public relations, creative, events, and operations, as well as coordination with external agencies, media partners, influencers, and vendors.
This onsite role is based in Kohler, WI, with an expectation to work four days per week onsite. The Marketing Specialist will manage multiple projects simultaneously, ensuring timely execution and alignment with brand standards, while supporting budget tracking, reporting, and marketing operations.
Qualifications
Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field.
Minimum of 2-4 years of marketing experience, preferably within the hospitality or resort industry.
Strong project management skills with the ability to manage multiple priorities and meet deadlines.
Excellent written and verbal communication skills.
Proficiency in marketing tools and platforms, including campaign management software and Microsoft Office Suite.
Experience coordinating integrated marketing campaigns across various channels such as digital, social media, email, and public relations.
Ability to collaborate effectively with cross-functional teams and external partners.
Detail-oriented with strong organizational and analytical skills.
Knowledge of hospitality industry trends and guest engagement strategies is preferred.
Ability to work onsite in Kohler, WI, four days per week.
Responsibilities
Support the development and execution of marketing plans for resort lodging, food and beverage, golf, wellness, retail, events, and other hospitality experiences.
Translate business priorities into campaign calendars, project plans, timelines, and deliverables.
Maintain annual and seasonal marketing calendars in coordination with leadership and cross-functional partners.
Coordinate integrated marketing campaign execution across paid, earned, owned, social media, email, web, partner, influencer, and public relations channels.
Prepare and maintain project plans, status updates, and campaign documentation to ensure timely and organized campaign delivery.
Collaborate with creative, digital, content, public relations, social media, revenue management, reservations, operations, and sales teams.
Review marketing materials for accuracy, consistency, and brand alignment prior to final approval.
Assist with campaign launches, updates, performance monitoring, and closeout activities, documenting key learnings and recommendations.
Provide day-to-day marketing support for assigned hospitality businesses and resort initiatives.
Coordinate with external agencies, media partners, influencers, vendors, and other partners to manage project deliverables and schedules.
Support public relations, influencer, media, and content initiatives by organizing schedules, materials, and assets.
Maintain organized records of marketing assets, partner materials, campaign documentation, and correspondence.
Assist with budget tracking, invoice processing, purchase orders, and expense documentation.
Monitor campaign performance metrics and contribute to reporting and analytics efforts.
Manage multiple projects simultaneously with attention to detail and quality standards.
Escalate risks, competing priorities, or resource concerns to Hospitality Marketing leadership as needed.
Benefits
Competitive salary and comprehensive benefits package.
Opportunities for professional growth and development within a leading hospitality brand.
Collaborative and inclusive work environment.
Employee discounts on lodging, dining, golf, and wellness experiences.
Paid time off and holiday benefits.
Health, dental, and vision insurance options.
Retirement savings plan with company match.
Onsite work environment fostering team engagement and collaboration.
Equal Opportunity
Kohler Hospitality is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. We encourage all qualified individuals to apply and join us in delivering exceptional hospitality experiences.

Skills
Project Management, Documentation

Experience
2-4 yrs

Work arrangement
Yes